NXT Nutritionals Holdings, Inc. ("NXT Nutritionals") (NXTH 0.23, 0.00, 0.00%) developer and marketer of SUSTA(TM) Natural Sweetener, the great tasting, all-natural, healthy sweetener, and Healthy Dairy(R) non-fat yogurt smoothies that are sweetened with SUSTA, had a successful New York City media tour and blogger event with spokesperson Dara Torres.
Leading food, nutrition, health and mommy bloggers that attended the "Stay Fit in 2011" blogger event were educated about the health benefits of SUSTA and sampled a variety of delicious products made with SUSTA including its Healthy Dairy Yogurt Smoothies, which are now in distribution in the U.S. Military and Military Academies.
As a result of the blogger event, the Company anticipates reaching over 40 million readers who routinely follow these bloggers. The media tour with spokesperson Dara Torres also potentially reached millions of viewers within the New York Tri-State area during her live television appearances on several local broadcast programs as well as a national morning news show, "Fox & Friends". With the viral nature of the internet, the Company expects to continue reaching more and more women, people with diabetes and weight-conscious consumers who are actively looking to replace their existing sweetener with a natural alternative that reinforces a healthy lifestyle, helps control weight and supports raising a healthy family.
Network appearances with Dara Torres included New York Nightly News with Chuck Scarborough, PIX Morning News, Fox & Friends, CNN "American Morning" and ABC News "Now You Know".
To view Dara's television interviews, please visit: www.nxtnutritionals.com/media-room.
About NXT Nutritionals Holdings, Inc.
Headquartered in Springfield, MA, NXT Nutritionals Holdings, Inc., through its wholly owned subsidiary NXT Nutritionals, Inc., is a developer and marketer of a proprietary, patent-pending, all—natural, healthy sweetener sold under the brand name SUSTA(TM) and other food and beverage products. SUSTA(TM) Natural Sweetener, sold as a stand-alone product and the common ingredient for all of the Company's products, is an all-natural, healthy sweetener that has minimal calories and low glycemic index. NXT Nutritionals has also developed a line of SUSTA(TM)-enhanced best-in-class, non-fat reduced-calorie yogurt smoothies that are marketed as Healthy Dairy(R) Yogurt Smoothies. For additional information, please visit NXT Nutritionals' corporate website: www.nxtnutritionals.com