OatSweet, a new natural sweetener made from oats, won Functional Ingredients magazine’s Editor’s Choice award for Best Ingredient for Food at Engredea, an ingredients-focused event co-located with the Natural Products Expo West trade show in Anaheim, Calif. Todd Runestad, editor-in-chief of Functional Ingredients, presented the award at the OatSweet exhibitor booth at the trade show on March 10.
“Consumers are looking more and more for natural and nutritive sweeteners as an alternative to sugar and HFCS [high-fructose corn syrup] in their food and beverage products,” says the magazine’s website, newhope360.com. “This oat-based sweetener is functionally similar to brown rice syrup and adds a pleasant caramel-honey sweetness to everything from cereals to confections and beverages.”
OatSweet is the charter product of Oat Tech, Inc., and is supported by ten years of research and development in proprietary natural processes for oats-based ingredients. “The recognition is gratifying and an affirmation of years of hard work,” said Paul J. Whalen, the inventor of the patented technology for OatSweet and founder and CEO of Oat Tech. “Engredea was our official launch for OatSweet, and we couldn’t be happier with the reception we received from the natural products industry as a whole as well as Functional Ingredients magazine and its publisher New Hope Natural Media.” Engredea drew more than 7,500 visitors while the co-located Natural Products Expo set a new record for attendance with more than 60,000 attendees and 2,000 exhibiting companies.
OatSweet is made from wholesome oats using an all-natural process, yielding a clean, subtle flavor profile ideal for a wide range of applications, including nutrition bars, cereals, beverages, desserts, baked goods, and more. OatSweet syrup’s flavor profile contributes pleasant but subtle caramel and honey notes with a clean finish. OatSweet is all natural, vegan, non-GMO, made from oats grown in North America, and manufactured in the United States. As an exciting new sweetener option that offers manufacturers desirable characteristics at a competitive price, OatSweet is an ingredient that consumers can easily understand and enjoy.