OatVantage Proves Superiority In Building Cholesterol-Lowering Viscosity

DEVON, PA (April 25, 2005) – OatVantage™ – the first highly concentrated source of oat soluble fiber – increases intestinal viscosity greater than any similarly tested commercial oat product, while also significantly reducing cholesterol, according to a new study presented at the Experimental Biology 2005 Conference in San Diego April 2-6.

The U.S. Food and Drug Administration (FDA) in 1997 determined that diets high in oat bran and low in fat may reduce the risk of coronary heart disease by lowering total and LDL (“bad”) cholesterol levels. The higher the viscosity of an oat-based product, the better its ability to lower the risk of coronary heart disease, according to the FDA.

The intestinal viscosity study was conducted by Dr. Daniel D. Gallaher of the University of Minnesota.

OatVantage, which provides 18 times the amount of soluble fiber found in oats, resulted in substantially higher viscosities than other oat products previously tested by Dr. Gallaher – almost 50% higher intestinal viscosity than the next-best-performing oat product, cooked oatmeal. OatVantage also resulted in 70% higher intestinal viscosity than cold toasted oat cereal, 83% more than uncooked oatmeal, and 202% more than cooked oat bran.

Oat Product Median Viscosity Percent Difference
OatVantage 2.26 –
Cooked oatmeal 1.53 (48%)
Cold toasted oat cereal 1.33 (70%)
Uncooked oatmeal 1.24 (83%)
Cooked oat bran 0.75 (202%)

The FDA’s landmark report recommended the use of rodent models developed by Dr. Gallaher for comparing the intestinal viscosity of oat products. In 2004, Nurture, Inc., manufacturers of OatVantage, contracted with Dr. Gallaher to carry out such testing with OatVantage (and a cellulose control) in male rats. In addition to observing significantly elevated viscosity with OatVantage (almost 4000% greater than the control), Dr. Gallaher also observed a significant (29%) decrease in cholesterol.

“The study confirms that the millions of dollars we have invested in research and development have paid off in creating an effective tool in the fight against coronary heart disease – the leading cause of death in this country,” said H. Griffith Parker, Chairman for Nurture, Inc., the manufacturer of OatVantage.

According to the FDA, people who consume products containing three grams of oat soluble fiber per day – or about three bowls of instant oatmeal – may reduce their risk of heart disease. Unfortunately, for most consumers, eating this much instant oatmeal or cold oat cereal is unrealistic, and finding an effective dietary supplement has been difficult – until now.

Two OatVantage servings (two capsules, twice daily) provide 1.5 grams of oat soluble fiber – or the equivalent soluble fiber of about a cup and a half of instant oatmeal or cold oat cereal. Consuming two capsules of OatVantage provides the same benefit as 20 capsules of regular oat bran.

For more than 100 million American adults who have elevated cholesterol, or cholesterol between 200 – 240 mg/dL, physicians typically do not recommend prescription drugs. Instead, they encourage patients to lower their cholesterol through diet and exercise.

Less than 2% of people with elevated cholesterol regularly take a dietary supplement to control their cholesterol. A recent clinical study demonstrated that OatVantage alone causes a significant reduction (an average of 13 points) in LDL “bad” cholesterol, while maintaining levels of HDL “good” cholesterol.

“OatVantage is a powerful tool that consumers can easily adopt in their efforts to manage their own cholesterol levels,” Parker said. “OatVantage provides several additional cardiovascular health benefits, including managing blood sugar levels and decreasing appetite (weight control).”

This nutritional supplement is available in dietary supplements, nutritional bars and beverages, and is sold at more than 10,000 health food stores, vitamin shops, and other retail outlets nationwide, including GNC, The Vitamin Shoppe, and Vitamin World. The product is marketed under the OatVantage label, as well as in other branded products that include OatVantage as the key ingredient.

It is sold under the OatVantage label at both The Vitamin Shoppe and Vitamin World, as well as in Ultimate CholesAid, which is sold at The Vitamin Shoppe. At GNC, OatVantage is available in Women’s Ultra Mega Beauty and Vitality Program dietary supplement, and in Men’s Mega Men Performance and Vitality Program dietary supplement.

About Nurture, Inc.

Nurture, Inc. is a developer, manufacturer, and marketer of proprietary, high value-added ingredients derived from oats and other cereal grains, and utilized in a variety of human health, personal care and industrial applications. The company’s flagship product, OatVantage, offers consumers the highest concentration of soluble oat fiber available today, and has been proven to lower LDL cholesterol, which helps manage blood sugar levels, and may assist in weight management.

Nurture, Inc. is headquartered in Devon, Pennsylvania, with a state-of-the-art manufacturing facility in Missoula, Montana. Additional information is available at www.oatvantage.com and www.nurture-inc.com.

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