OatVantage(TM) Now Available at General Nutrition Centers (GNC)

Highly Concentrated, All-Natural Oat Bran Offers Heart Health Benefits to Customers Nationwide in Three Convenient New Supplement Options

March 2, 2004 – Devon, PA – OatVantage™, the world’s first and only all-natural, highly concentrated oat bran, is now available at General Nutrition Centers (GNC), the nation’s largest specialty retailer of nutritional supplements.

OatVantage™ is a patented, all-natural concentrated oat bran soluble fiber. Each serving contains 756 mg of the “active” compound oat beta-glucan, which is 10 times the amount found in regular oat bran. Oat beta-glucan is scientifically proven to lower cholesterol levels, and when combined with a diet low in saturated fat and cholesterol, may help reduce the risk of heart disease. OatVantage™ also helps control blood glucose levels.

OatVantage™ is available at GNC as:

Natural Brand™ OatVantage™-- Designed to provide dietary support for normal, healthy cholesterol and blood glucose levels. Available in individual bottles.

GNC Women's Ultra Mega® Beauty and Vitality Program -- A convenient combination of nutrients and special ingredients designed to support a woman’s daily nutritional needs, cardiovascular health, and hair, skin and nails. Each vitapak now supplies OatVantage™ oat beta-glucan soluble fiber, which provides dietary support for normal, healthy cholesterol levels.

GNC Men's Mega Men® Performance and Vitality Program -- This complete healthy lifestyle program for men combines nutrients and special ingredients designed to support a man’s daily nutritional needs, cardiovascular health, prostate health and virility. Each vitapak now includes OatVantage™ oat beta-glucan soluble fiber, which provides dietary support for normal, healthy cholesterol levels.

“We’re pleased that OatVantage is now available to GNC customers nationwide, who can conveniently incorporate it into their daily nutritional routine,” said Greg Stephens, RD, VP of Marketing, Nurture, Inc., which developed OatVantage. “In addition, GNC’s expert staff will help introduce our product to the many Americans who are interested in optimizing their health, and maintaining healthy cholesterol and blood glucose levels.”

“GNC sets the standard in the health and nutrition industry for selling superior quality products,” according to Joseph J. Weiss, GNC Vice President, Vitamins, Minerals and Herb Supplements. “OatVantage is a breakthrough ingredient, and our health-conscious customers will appreciate being among the first to realize its benefits.”

Harvesting the Health Benefits of Oats
It is well-established that dietary fiber, particularly soluble dietary fiber, is important for good health. Scientific studies have conclusively shown that oat beta-glucan soluble fiber significantly reduces total cholesterol and LDL (“bad”) cholesterol, which are major risk factors for heart disease. More than 100 million Americans have elevated cholesterol levels.

In addition, adding OatVantage to the diet can help maintain consistent blood glucose levels. Fiber slows the absorption of food in the body and the release of glucose into the blood stream. Research shows it may help blood glucose from rising too fast after eating, especially when consuming refined carbohydrates, which have a high glycemic index (effect on blood sugar).

OatVantage is made with an innovative, aqueous-based technology that concentrates the beta-glucan. It contains 54 percent beta-glucan by weight, the highest concentration available on the market. OatVantage™ is made from non-GMO oats grown in North America. It is non-allergenic, appropriate for strict vegetarians and certified Kosher. And it is Generally Recognized as Safe (GRAS), and manufactured under strict Good Manufacturing Practices (GMP) guidelines.

About Nurture Inc.
Nurture, Inc., headquartered in Devon, PA, is a privately held company incorporated in 1992 to focus on developing proprietary extraction technologies for oat grains. In 2002, Nurture began to commercialize its research technologies to provide value-added human nutrition and personal care products derived from oats. Its patented ingredients are used in a variety of applications in cardiovascular health, glucose management, weight management and personal care. Products include oat bran concentrate, oat oil, oat starch and oat protein. www.nurture-inc.com

For more information about OatVantage, contact Gregory J. Stephens, RD, Vice President, Sales & Marketing, Nurture, Inc., 28 S. Waterloo Rd., Suite 100, Devon, PA, 19333. Phone #610-989-0945, email: [email protected].

About GNC
General Nutrition Companies, Inc. (GNC), based in Pittsburgh, PA, is the largest nationwide specialty retailer of vitamin, mineral and herbal supplements, sports nutrition as well as personal care and related products. GNC operates more than 5,300 retail outlets throughout the United States, including 1,360 domestic franchise locations, and 26 foreign markets including Canada and Mexico. www.gnc.com

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