Odwalla(R) Introduces Super-Premium Organic Juices; Pure Odwalla Flavor From Certified 100%-Organic Fruit

HALF MOON BAY, Calif., July 30 /PRNewswire/ -- Odwalla® (pronounced "Oh-dwa-la") grows its vision of 'Soil to Soul' by adding a line of certified organic juices to its family of nourishment. Made only from carefully sourced, 100% organically grown fruits and vegetables, Odwalla's line of organic nourishment features pure squeezed Odwalla Organic Orange Juice and pure pressed Odwalla Organic Carrot Juice and Odwalla Organic Apple Juice.

Growing Consumer Demand for Organic Products

One of the fastest-growing trends in consumer packaged goods, organic foods and beverages have experienced double-digit growth over each of the past ten years. The new, federal National Organic Program (NOP) requires that, by October 21, 2002, all products labeled organic must meet the national standards set forth by the United States Department of Agriculture. "We welcome heightened consumer awareness of organic products, as well as increased consumer trust in organic labeling, that we anticipate will follow the implementation of the National Organic Program this fall," says Odwalla President Shawn Sugarman. "With the growing demand for organic products, the time has come for Odwalla to offer consumers coast-to-coast access to great, quality organic juices from a brand they already trust."

The Pure Taste of Organic

"Odwalla offers great-tasting organic juices. We source the best-quality 100%-organic varietals based on seasonal availability for Odwalla's organic juices," says Barr Hogen, Odwalla's creative chef. "Currently, we are using 100%-organic Valencia oranges for our Odwalla Organic Orange Juice and 100%- organic Red Delicious apples for Odwalla Organic Apple Juice. What's more," Barr notes, "we're famous for our very popular Odwalla Carrot Juice, and now we're pleased to be able to offer Odwalla Organic Carrot Juice, featuring the refreshing creamy flavor of our carefully sourced, 100%-organic sweet baby carrots."

The Environmental Benefits of Organic

For over twenty years, Odwalla has sourced different organic ingredients whenever possible for its great-tasting, nourishing products. Expanding its broad selection of products with a dedicated line of organic juices reflects Odwalla's continued commitment to healthful products and sustainable farming. "Offering super-premium quality organic juices underscores our continued commitment to, and support of, natural-resources conservation and environmental stewardship," Sugarman explains. "Odwalla's guiding principle, 'Soil to Soul,' embodies the notion that individual actions related to food, from production to consumption, are all interrelated. This philosophy," he emphasizes, "blends perfectly with the principles of organic farming. Odwalla's decision to offer certified organic juices was a logical strategic move for the company, and one in keeping with our values."

Organic certification means these juices meet the strict national rules governing organic production, which prohibit the use of synthetic pesticides, fertilizers or other potentially toxic chemicals. The National Organic Standards Board defines organic agriculture as "an ecological production management system that promotes and enhances biodiversity, biological cycles and soil biological activity. It is based on minimal use of off-farm inputs and on management practices that restore, maintain and enhance ecological harmony."

The Look of Organic

Made from recyclable HDPE plastic, the custom-designed 450-milliliter bottles feature a four-sided wrap label with a natural-brown background and the company's signature artwork, conveying an organic look and the company's 'Soil to Soul' message. Odwalla's organic juice labels engage the consumer with company folklore and product information, including organic and Orthodox Union kosher certifications.

Nationwide rollout will begin immediately for Odwalla's organic juice line. Odwalla Organic Orange Juice, Odwalla Organic Apple Juice and Odwalla Organic Carrot Juice are available in a 450-milliliter (15.2 fluid ounces) size where other Odwalla beverages are sold. Suggested retail price is $2.39-$2.49.

About Odwalla

Odwalla, Inc., the nation's leading, branded super-premium beverage company, delivers nourishment coast to coast with the Odwalla family of all- natural juices, smoothies, dairy-free shakes, pure spring water, natural food bars, and now, certified organic juices. Odwalla is a member of the Organic Trade Association. To learn more about Odwalla organic juices and Odwalla's commitment to "Soil to Soul," please visit www.odwalla.com or call 1.800.ODWALLA.

To download a photograph of the Odwalla organic juice products, please visit: www.odwalla.com/news/news.html .

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