The new logo program for omega-3s ingredient suppliers launched recently by GOED is not in response to the Prop 65 fish oil lawsuit in California, and in fact has been in the planning stages for more than two years, says Adam Ismail, executive director.
"We have reached the point in GOED's lifecycle where we felt it was important to support our members' efforts," Ismail explains. "GOED members actually sign affidavits agreeing to adhere to strict standards, and we feel this is a significant commitment. In our mind, the logo program is just a first step in a multi-year process for the leading omega-3 manufacturers and marketers continuing to set the bar on quality and ethics issues."
The Global Organization for EPA and DHA Omega-3s, or GOED, is made up of 80 businesses that comply with GOED's monograph standard, and adhere to a code of ethics in their marketing practices. These members include Martek Biosciences, Ocean Nutrition Canada, Solae, Aker BioMarine and Nordic Naturals, among others.
The B2B program is designed to help finished product companies identify suppliers who have made a commitment to quality, ethics and consumer education that is a mandatory part of GOED membership. It is not, however, an approval program.
"We are supporting the logo with a trade advertising campaign in the leading international trade print and online publications, as well as driving interested parties to a website where they can verify that their suppliers are indeed GOED members in good standing and have made that commitment," Ismail said.
Companies can become members of GOED at different levels, with membership dues ranging from around $2,500 to $20,000 per year. All members of GOED are able to use the logo.
GOED's monograph, which can be viewed here, establishes standards for omega-3 quality and safety that are the strictest in the world.
The organization is based in Salt Lake City. For an interview with Ismail, see the October issue of Functional Ingredients.