OmniActive expands consumer education initiatives for Lutemax 2020

OmniActive Health Technologies has developed videos and additional marketing collateral materials to enable the education of consumers and health professionals on the critical need for supplementing one's diet with proper daily amounts of lutein and zeaxanthin isomers, the company announced.

OmniActive Health Technologies has developed videos and additional marketing collateral materials to enable the education of consumers and health professionals on the critical need for supplementing one's diet with proper daily amounts of lutein and zeaxanthin isomers, the company announced.

"This education initiative provides supplement companies with yet another reason to collaborate with OmniActive Health Technologies to upgrade their current eye health offerings or develop a new line of unique products to capitalize on the growing eye health category," noted Hiren Doshi, vice president. "Currently, a vast majority of lutein-based supplements on the market contain very low levels of zeaxanthin. Lutemax 2020 is the only ingredient that delivers a complete source of both lutein and zeaxanthin isomers in significantly higher concentrations, for convenient and more beneficial nutrient availability to the eyes." 

The two brief educational videos geared toward consumers and health professionals, along with a scientific presentation from Elizabeth J. Johnson, Ph.D., a leading researcher in the area of nutrition and eye disease prevention at Tufts University, are available for viewing at www.lutemax2020.com.

The consumer video highlights: 

  • The health benefits of the antioxidants lutein and zeaxanthin; 
  • How lutein and zeaxanthin are lacking in the human diet; and
  • The importance of these nutrients in supporting eye health.

The video for health professionals discusses: 

  • The growing market for eye health supplements; 
  • OmniActive's fully integrated supply chain process; and
  • The competitive advantages of using Lutemax 2020 versus other eye health ingredients.

OmniActive's Lutemax ingredients are manufactured under a fully vertically integrated process that starts with the cultivation of marigold flowers and continues through extraction and manufacturing. The company has established a dedicated group of farmers that grow marigolds with no use of pesticides, feed-grade additives, or preservatives such as ethoxyquin. This vertically integrated process helps to enhance control on the quality of the raw material. Once harvested, the marigolds are dehydrated and extracted into oleoresins in dedicated facilities under food-grade standards. Lutein and zeaxanthin isomers are then isolated and purified from the marigold oleoresin using GRAS solvents in OmniActive's cGMP, HACCP and ISO-22000 certified facility.

To learn more about Lutemax 2020 and view the educational videos, visit www.lutemax2020.com.

About OmniActive Health Technologies

OmniActive Health Technologies, Ltd. (www.omniactives.com) supplies a range of innovative, scientifically validated, active natural ingredients for healthcare, food and personal care applications. OmniActive has a wholly owned US subsidiary, OmniActive Health Technologies, Inc. in Short Hills, NJ, and conducts operations from its manufacturing, R&D and corporate facilities at Pune, Mumbai, Thane and Cochin, India. OmniActive's manufacturing facilities are certified for the quality and food safety management systems under ISO-22000(2005) and cGMP standard.

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