Organic Alliance, Inc. Announces Exclusive Agreement with Aires De Campo

Partners with Mexican Organic Food Company to Expand US Distribution

SALINAS, Calif., Dec 22, 2009 (BUSINESS WIRE) -- Organic Alliance, Inc. (Pink Sheets: ORGC) today announced that it has entered into an exclusive agreement with Aires de Campo, the first organic packaged food company in Mexico. The contract gives Organic Alliance, an emerging provider of top-quality, Organic and Fair Trade certified foods in the global marketplace, exclusive rights to distribute all Aires De Campo organic certified products in the US marketplace beginning January 1, 2010.

According to Christopher White, director of global supply development for Organic Alliance, the agreement helps further solidify the company's commitment to establishing a stable, year-round supply of Organic and Fair Trade products. "Aires de Campo has developed a broad network of organic growers and processing facilities in Mexico," said White. "As a partner, they share our stringent quality and food-safety requirements and --like Organic Alliance-- aim to grow the Organic and Fair Trade market by providing new gourmet certified foods that will give consumers an increasing number of sustainable food options in the marketplace."

White said the agreement was a win-win for both Organic Alliance and Aires de Campo. "They have been trying to develop their products in the US market and we have been expanding our current program to include new sustainable foods from South America. Most importantly, we share the same values, believing that high-quality organic foods are healthier for the environment, growing communities and consumers." White said that as part of the agreement, Organic Alliance will also work with Aires de Campo in Latin America to certify eligible products as Fair Trade to improve incomes in rural producing communities.

Currently Aires de Campo supplies many Mexican grocery chains as well as big box stores including Sam's Club and Wal*Mart. As exclusive distributor, all Aires de Campo product labels will display the Organic Alliance logo alongside the primary Aires de Campo brand. "Once distribution is established in the US, we look forward to expanding Aires de Campo Organic and Fair Trade certified offerings into Europe and Asia in the second half of 2010." said White.

About Organic Alliance, Inc. Organic Alliance, Inc. brings together a world-class alliance of growers, food processors and technical experts from around the world to develop, source, and market top-quality Organic and Fair Trade certified foods. Organic Alliance products are grown, processed and shipped under its own supervision, to ensure product quality, consistency and sustainability. The company's Approved Origins(TM) and Alliance for All(TM) programs deliver on-demand traceability, leading-edge quality and food-safety practices and direct support to producers in improving the sustainability and quality of production. To find out more about Organic Alliance products, contact the company at 831-240-0295 or visit

About Aires de Campo Aires de Campo was founded in 2001 by a group of Mexican organic producers seeking to create a direct distribution channel between their farms and orchards and the pantries of organic-conscious consumers. Aires de Campo is the first organic food products company in Mexico with over 50 producers across the country. Aires de Campo network of suppliers is composed of family farms, indigenous and peasant cooperatives, and small to medium agribusinesses operating by the principles of equal economic development, social fairness, and environmental sustainability. Consumption of Aires de Campo products directly supports the growth and development of the producers, giving jobs to more than 1500 growers and producers from rural Mexico.

"Safe Harbor" Statement: Under the Private Securities Litigation Reform Act of 1995: This release includes forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. All statements which address actual results could differ materially from those expressed or implied in forward-looking statements. These statements are made on the basis of management's views and assumptions. As a result, there can be no assurance that management's expectations will necessarily come to pass. These forward-looking statements generally can be identified by phrases such as management "believes," "expects," "anticipates," "foresees," "forecasts," "estimates" or other words or phrases of similar import. Similarly, statements in this release that describe the Company's business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements

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