O’Donnell, Texas (June 17, 2004) Organic Essentials, Inc. announced today the terms of its new strategic partnership with Seventh Generation, the nation’s largest distributor of environmentally preferable household products. According to the company, the relationship between Organic Essentials and Seventh Generation will bring added support to Organic Essentials mission to provide safer, healthier products for people and the environment in the following ways:
• Seventh Generation, the new owner of Organic Essentials cotton tampons and pads, will be marketing and distributing these products with Organic Essentials continuing to supply the organic cotton raw material through the Texas Organic Cotton Marketing Cooperative thus furthering support of US-based organic agriculture
• Organic Essentials through its new consumer-based website, www.organiccottonplus.com, will process consumer orders of Seventh Generation products along with all Organic Essential products effective immediately
“This strategic alliance will serve as a model for building a sustainable supply chain within the organic fiber community,” says LaRhea Pepper, President of Organic Essentials.
In addition, Organic Essentials is the recipient of a USDA Value-Added Agricultural Grant (VAPG Funds) entitled “Organic Cotton Market Expansion Project”. According to the VAPG program, the $450,000 grant monies awarded last January may be used for planning activities and working capital for marketing value-added agricultural products. “We are very pleased to participate in this program to further public awareness of organic cotton agriculture and organic cotton products,” announced LaRhea. “Our goal is to expand current markets and develop new markets through brand awareness and educational promotions which will include consumer fliers and other POP materials, in-store demos, sampling, seminars and trainings on organic fiber and Organic Essentials products.” Adds LaRhea, “From the beginning, our companies (Organic Essentials, Cotton Plus and TOCMC) have always played a key role in consumer education and activism – taking a leadership role in organic cotton production and use in the U.S.” No types of toxic chemicals are used in the growing of the cotton or in finished products.
Organic Essentials has been manufacturing high quality, certified organic personal care items such as cotton swabs, rounds and cotton balls since 1996. Founded and owned by the Texas Organic Cotton Marketing Coop (TOCMC), Organic Essentials products are available in natural food stores, on-line and in mail order catalogs in the US and Canada. For additional information, visit www.organicessentials.com and www.organiccottonplus.com.