SEATTLE, April 22, 2005 /PRNewswire via COMTEX/ -- Organic Holding Company, Inc., owner of Organic To Go (O To Go), retailer of natural and organic fast food, announced it has garnered $3 million in second-round funding, following its recent purchase of select Briazz, Inc. operations and assets. Among the group of investors, Uplift Equity Partners LLC contributed to its funding. The boost will accelerate O To Go's expansion plans.
O To Go, with stores in downtown Seattle and Issaquah, features delicious, convenient, and organic and all-natural soups, sandwiches, salads and entrees. On April 14 the Company was awarded ownership of 12 select Briazz fast food cafe locations following an auction in U.S. Bankruptcy Court, Seattle. Those stores will transition over the next three months into O To Go retail stores.
Stuart Rudick, General Partner of Uplift Equity Partners, stated, "The artful and strategic acquisition of the select Briazz locations will provide a strong platform to launch and accelerate the Organic To Go brand on the West coast. Based on the experience and success of the Organic To Go management team, Uplift Equity is pleased to participate in the recent $3 million funding round. We sense this is the first of many keen moves that the O To Go management team will make to create a successful business model providing healthy and organic food to the daily work environment."
O To Go Chief Executive Officer and Founder Jason Brown said the company plans to be operating 48 O To Go stores over the next three years. Areas of store development include Los Angeles and Seattle, with retail locations to operate in the footprint of former Briazz locations; a move into the Chicago metropolitan area is also part of the three-year plan.
As the demand for healthier "fast" food rises, O To Go captures a market for those seeking convenient, wholesome food and a corporate market for boxed lunches that taste great but have healthier ingredients than traditional fast food. O To Go brings similar pricing and delivery services of other box lunch companies, despite the fact that its ingredients -- nearly all organic -- typically cost more.
For more information on the company, contact Brown at (425) 837-9922 or visit OrganicToGo.com. For media inquiries, contact Tamara Wilson at (206) 838-8977.
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Established in 2004, with investment teams in New York, San Francisco and London, Uplift Equity Partners LLC is a middle-market private equity firm focused on investing in the Health and Wellbeing market. Uplift invests in companies with leading edge science and technology to improve human performance through health and wellbeing products and services. The Fund sources opportunities for value creation through leveraged buyouts, growth capital infusions and private investments in public entities (PIPEs). The Uplift team has over 90 years of combined operating and investment experience and has completed over 80 private equity transactions totalling over $6 billion. Uplift Advisory and Ambassador Circle is strategically positioned with the leading health and wellbeing experts across the US and Europe. To learn more about the Fund, please go to www.upliftequity.com.