Organic India Introduces Organic Psyllium

(Boulder, Colorado – August 25, 2005) - ORGANIC INDIA is pleased to announce new USDA certified Organic Psyllium - Whole Husk, the first of its kind to be introduced widely to North America. ORGANIC INDIA’s organic psyllium is pesticide-free, a rare quality in the psyllium product category.

Dietary fiber is receiving accolades from health experts due to its ability to alleviate many digestive problems and play a significant role in reducing cholesterol. Psyllium is a safe soluble dietary fiber supplement that promotes easy and healthy elimination of the bowels. It is also used frequently in colon cleansing programs due its stool bulking and softening properties. The bulking effect created when it absorbs water helps remove toxins by “scrubbing” the walls of the colon while at the same time encouraging the growth of healthful “friendly” intestinal bacteria. Psyllium is also used as a safe means to help eliminate constipation and diarrhea.

ORGANIC INDIA’s psyllium is derived from the whole husks of psyllium seeds (plantago ovata). It is 100% organic and contains no sugar, sodium, cholesterol, fat or additives. Organic Psyllium - Whole Husk is recommended to be used as a supplement 1 to 3 times daily. It is suggested that the consumer blend one heaping tablespoon with at least 8 ounces of water or a favorite beverage. It contains zero carbs and fat per serving – an added bonus for dieters. This new product is offered in a convenient 12-ounce can for a suggested retail price of $7.99.

Most of the Psyllium in the U.S. is imported from Northern India, where the growing conditions are ideal.

ORGANIC INDIA’s psyllium is made from USDA certified organic psyllium seeds that are milled with certified organic equipment to separate the whole husks. Organic India Psyllium Husk is superior because it contains 95% pure husk instead of the 85% that most companies use.

ORGANIC INDIA’s organic psyllium is good for the people that consume it and good for the planet, especially the communities where it is grown and manufactured. ORGANIC INDIA is a leader in sustainable organic farming and contracts with small family farmers in India (the average family farm size is 5 acres) to grow its products. ORGANIC INDIA pays fair prices to its farmers and provides organic certification as well as organic agricultural education.

In addition to Organic Psyllium - Whole Husk, ORGANIC INDIA offers a line of delicious Tulsi Tea that includes 6 blends. The company’s consumer products are marketed exclusively by OM Organics and sold in hundreds of stores across the U.S. including Whole Foods. For more information, please visit www.organicindia.com or www.omorganics.com.

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