Organic Trade Association Launches 'The O'Mama Report'

SOURCE: Organic Trade Association

On-Line Resource Provides Organic Information & Inspiration

GREENFIELD, Mass., May 28 /PRNewswire/ -- In preparation for the new organic standards coming this fall, the Organic Trade Association, the organization representing the organic industry in the U.S. and Canada, has launched "The O'Mama Report," ( an on-line resource dedicated to providing consumers with organic information.

"The O'Mama Report is one-stop shopping for families who want to find out more about organic products and organic agriculture," said Katherine DiMatteo, one of the nation's foremost organic advocates and the Executive Director of the OTA since 1990. "Site visitors can learn about the organic standards, provides useful information about organic foods and other organic household products, and serves as an on-line organic community where people can share ideas."

The O'Mama Report, (the "O" is for "organic"), was specifically created to meet the needs of women who were likely to be going through pregnancy, breast feeding or other life changing experiences. During these times, research shows, people are most open to learning more about organic products. The site is divided into six sections:

  1. Information - featuring organic news and information, including full background on the new organic standards
  2. Connection - where visitors can share ideas and explore resources, including "O'Mama Profiles" where women share inspirational personal experiences;
  3. O'Baby - providing information on creating an organic world for infants;
  4. O'Kid - organic for kids and their parents, featuring a list of fun and educational sites for kids to learn about organic farming and the environment;
  5. Kitchen - all about cooking with organic foods, using a variety of organic recipes; and
  6. Home & Garden - the organic home, inside and out. Visitors can sign up for complimentary subscriptions to "The O'Mama Report" e-newsletter and special offers from OTA members including Seventh Generation's "The NonToxic Times" e-newsletter, as well as free copies of Organic Style and Organic Gardening magazines. They can also get a chance to win a scholarship by entering the OTA's "The Organic Way to Grow" essay contest.

    All of the content for "The O'Mama Report" was contributed by members of the Organic Trade Association. Articles explain why it is vital to feed organic foods to your baby, how you can start an organic garden or raise healthy kids in a toxic world, and the pros and cons of disposable or cotton diapers. In addition, extensive background on food safety and organic products, as well as basic definitions concerning organic, are included as well. The site was designed by Hobbamock, Inc. in association with Synthenet Corporation, and photography was donated by Carrie Branovan, photographer.

    Representing the organic industry in North America, the Organic Trade Association (OTA) is a membership-based business association. Its mission is to encourage global sustainability through promoting and protecting the growth of diverse organic trade. OTA's approximately 1,200 members include growers, shippers, retailers, processors, certifiers, farmer associations, brokers, consultants and others. For further information, please visit the OTA on the web at, or contact the association at PO Box 547, Greenfield, MA 01302; telephone (413) 774-7511.

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