Osteo Bi-Flex(R) Answers Consumers' Joint Care Needs With Enhanced Formulas, Easier-To-Swallow Technology And Easy-To-Open Packaging

BOCA RATON, Fla., March 3 /PRNewswire/ -- Osteo Bi-Flex(R), the nutritional supplement brand that doctors recommend most for joint health*, has just made joint health care even easier with the introduction of a series of consumer-friendly product and packaging improvements that reflect consumer and health care professional input.

"Our company has a long track record of continually enhancing our products to better meet consumer needs and Osteo Bi-Flex is no exception," explains Al Baumeler, Senior Director, Joint Care and Specialty Supplements, Rexall, Inc., which manufactures and distributes Osteo Bi-Flex. "Osteo Bi-Flex products include new, beneficial ingredients in easier-to-swallow bi-layered caplets. The improvements in the packaging and caplet design have been introduced to help alleviate some of the challenges older consumers or those with decreased mobility may face by providing easy-to-open, flip-top caps, and easy-to- swallow SMOOTHCAP(TM) caplets. Simultaneously, we have added specific ingredients that enhance the benefits of Osteo Bi-Flex."

New packaging designed to make selection easier than ever

The new packaging, bearing the trusted Rexall brand name, is color-coded to help differentiate the seven Osteo Bi-Flex formulations and make it easier for consumers to select the correct product to address their specific needs or preference. Additionally, the label information is clear and easy-to-read and daily dosing directions have been simplified and are easy to follow.

New Easy-To-Open Flip-Top Cap

Consumers suffering from reduced joint mobility are certain to enjoy this new feature. With a simple flip, the cap easily opens or closes and once the inner safety seal is removed, the new cap can be opened effortlessly with one hand -- without twisting.

SMOOTHCAP(TM) Caplets include patented technology and upgraded appearance

Providing a high quality appearance, the new color-coded Osteo Bi-Flex caplets are bi-layered** and feature the SMOOTHCAP(TM) coating*** to make them easier to swallow. Osteo Bi-Flex caplets are manufactured under U.S. Patent No. 6,358,526 that allows for smaller caplets, substantially free of inactive ingredients that can take up space.

New formulations

Three nutrients essential for joint health have been added to the popular Double- and Triple-Strength Osteo Bi-Flex formulas. They are:

- Vitamin C -- Essential in the formation of collagen; it helps protect the joints, supports healthy tendons and reduces damaging effects from free-radicals.

- Boron -- A trace element needed for healthy muscle and joint tissue.

- Manganese -- An element that plays an important role in the formation of bone and connective tissues involved in joint health.

New name

Osteo Bi-Flex(R) Plus Calcium (formerly Bone & Joint) was re-named to better describe its benefit in helping to maintain healthy bones.

Product Line-Up

The complete line of Osteo Bi-Flex nutritional supplements includes:

Osteo Bi-Flex regular and double strength (available in caplets or
softgels) and triple strength caplets; helps rebuild cartilage and
lubricate joints.

Osteo Bi-Flex Plus Calcium (formerly Osteo Bi-Flex Bone & Joint):
provides calcium to maintain healthy bones.

Osteo Bi-Flex Performance(R), for added joint flexibility, tendon
support, muscle strength, energy and circulation.

Osteo Bi-Flex Fast Acting Formula, helps to promote healthy flexible
joints in as little as two weeks.

Osteo Bi-Flex Plus MSM, includes 1,000 mg of MSM per daily dosage for
added joint care benefit.


The complete line is now available at leading grocery, drug and mass market retailers nationally.

Osteo Bi-Flex(R) is a national brand of Rexall, Inc., a subsidiary of Rexall Sundown, Inc., a leading manufacturer and marketer of vitamins, herbals, nutritional supplements, sports nutritionals, and other consumer health care products. Visit the company website at www.osteobiflex.com and www.rexallsundown.com.

* Based on the results of the National Drug and Therapeutic Index syndicated report among physicians who recommended a branded glucosamine/chondroitin or glucosamine supplement, December 2002.

** Double Strength, Triple Strength, Plus Calcium and Plus MSM formulas only

*** Excluding Regular Strength formula

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