Pacific Natural Foods Announces New and Improved 'Artisan-Inspired' Organic Canned Soups

Pacific Natural Foods’ new and improved ‘artisan-inspired’ organic Pacific® Natural Foods – a leading natural and organic soup manufacturer – has given its premium ready-to-eat (RTE) organic canned soups a new look and improved flavors. The one-of-a-kind soups are made with the finest “artisan-inspired” organic ingredients, including USDA certified meats that are sourced from animals that were humanely raised on vegetarian diets without the use of growth hormones and antibiotics.

The “artisan-inspired” soup flavors are: Chicken & Penne Pasta, Savory Chicken & Wild Rice, Spicy Chicken Fajita, Split Pea with Bacon & Swiss Cheese and Savory White Bean with Smoked Bacon. The cans have a 24-month shelf life and the suggested retail prices for the 14.5 oz. canned soups range from $2.99 to $3.49.

Kevin Tisdale, director of marketing at Pacific Natural Foods, said the flavor improvements were a natural evolution of these popular soups. Pacific® organic canned soups are up 44 percent outpacing the RTE soup category growth in natural stores.*

“Innovative recipes, organic ingredients and great taste are what consumers are looking for and we constantly look for ways to deliver even better tasting, more flavorful soups that capture the delicious taste of nature,” Tisdale noted. “Additionally, research tells us that 65 percent of consumers want a guarantee that all meat products are free of added growth hormones and antibiotics, and that animals are humanely raised.”**

All of Pacific Natural Foods’ products are made with fresh, wholesome, all-natural and organic ingredients that are Certified to the Source™; ensuring that all ingredients meet the highest standards for safety, health and quality. The proprietary Certified to the Source™ certification program guarantees those standards by working with suppliers to identify ingredient sources and track the history of each ingredient from seed to shelf.

About Pacific® Natural Foods:
Founded in 1987, Pacific Natural Foods is a recognized leader in natural foods and its mission is to be the most respected brand in natural products. From the founder’s office at the company headquarters in Tualatin, Oregon, to the factory floor, from Pacific Natural Foods’ organic farms to retailers’ shelves, the company is committed to building a business that is widely respected. Through its commitment to The Delicious Taste of Nature™, Pacific Natural Foods is dedicated to helping families and individuals live healthier, more vital and rewarding lives. The company’s products are sold throughout the U.S. and Canada in mainstream grocery and natural food stores. For more information, visit the company’s new website at:

*SPINscan, Total US Dollar Sales, Current 52 Weeks ending 7/11/09 # # # #
**The Natural Marketing Institute, January 2005

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