MATAWAN, N.J., Jun 28, 2007 (BUSINESS WIRE) -- PacificHealth Laboratories, Inc. (PHLI) , a nutrition technology company, announced the launch of SATIATRIM, intended to reduce appetite. Ten years in development, SATIATRIM, a 50-calorie drink that is consumed before eating, slows the movement of food from the stomach, causing consumers to feel fuller even though they are eating less and to stay hunger-free between meals.
SATIATRIM stimulates cholecystokinin (CCK), a protein released in the gut, which because of its effect on appetite is often called the "feel-full" protein. Multiple studies have shown that drinking SATIATRIM before a meal reduces caloric intake up to 20 percent and extends the feeling of satiety for up to four hours after a meal.
Dr. Robert Portman, CEO and Chief Scientific Officer of PacificHealth Laboratories, said, "Intuitively we know that feelings of fullness or satiety start in the stomach. When we eat our stomach expands, causing the release of CCK. A principal action of CCK is to close the valve between the stomach and intestine, thereby slowing the movement of food. By slowing the movement of food, SATIATRIM acts as a gastric pacemaker, helping us to feel full while eating less. And because food stays in the stomach longer, we feel full for an extended period of time."
Dr. Portman continued, "Starting a diet is not a problem for most people. In fact, almost 1/3 of Americans are on a diet at any given time. Some individuals go on three to four diets a year. Each time they lose weight, but not enough to get down to their goal weight. Diet failure is a much bigger problem than diet initiation. Two of the primary reasons that diets fail are hunger--because you are eating less--and boredom--because many diets have limited meal choices.
"SATIATRIM addresses the primary causes of diet failure. You feel fuller or satiated even though you are eating less and you are not limited in the types of food you can eat. SATIATRIM is like a glass of willpower. It makes any diet or diet plan work better and can help overweight individuals stay on their diet until they achieve their goal weight."
Dr David Thompson, Professor of Gastroenterology, Hope Hospital in Manchester England, and a worldwide authority on satiety peptides, said, "Our studies indicate SATIATRIM works through a CCK mechanism and is one of the most potent products we have tested in its ability to slow gastric emptying. SATIATRIM offers great promise as an aid to help individuals trying to lose weight".
SATIATRIM contains a patented formula of ingredients including a specific combination of soy and casein proteins, calcium, special constituents from sunflower and safflower oils, glutamine, green tea extract and a small amount of caffeine. A serving of SATIATRIM is 50 calories. It does not contain sugar. There are five patents issued on the SATIATRIM nutritional technology with additional ones pending.
SATIATRIM is available in an 8-oz ready-to-drink beverage in chocolate, vanilla and mixed berry flavors. The retail price is $39.95 for a case of 27 servings, or a one-week supply. For optimal results, SATIATRIM should be taken four times a day before eating.
SATIATRIM can only be purchased online at www.satiatrim.com. This website contains complete product information as well as a unique interactive program that allows consumers to quickly and simply create an easy-to-follow customized diet plan from hundreds of food selections.
About PacificHealth Laboratories
PacificHealth Laboratories, Inc. (PHLI.OB), a leading nutrition technology company, has been a pioneer in discovering, developing and commercializing patented, protein-based nutritional products that stimulate specific peptides involved in appetite regulation and that activate biochemical pathways involved in muscle performance and growth. PHLI's principle areas of focus include weight loss, muscle recovery following surgery, management of Type 2 diabetes and sports performance.
In 2006, PHLI sold its patented sports drinks technology to Cadbury Schweppes Americas Beverages (CSAB). In June 2007, CSAB launched Accelerade(R), the first protein-containing sports drink that has demonstrated superiority over conventional sports drinks in terms of endurance, recovery, rehydration and reduction of muscle damage. To learn more, visit www.pacifichealthlabs.com.