Tualatin, Ore. – Pacific® Natural Foods is taking its brand on tour! The leading all-natural and organic soup manufacturer is serving its innovative and popular soups directly to the skiing and snowboarding community across North America. The 2008 tour, which is visiting seven premier ski resorts, kicked off during Presidents Day Weekend at Bretton Woods Resort in New Hampshire and the Windham Mountain Resort in New York. It concludes Dec. 29-31 in North Lake Tahoe.
Bo Ripnick, Marketing Director at the Turn-Key Marketing & Promotions agency that is managing the tour, noted the ski resort market offers a unique opportunity for Pacific Natural Foods to engage environmentally conscious consumers who are concerned about living healthy and active lifestyles.
“There is currently a huge emphasis at ski resorts on greening, organics and sustainability,” Ripnick said. “As the mainstream goes green at the slopes, everyone is looking for healthy, alternative choices that fit their lifestyle. By connecting the dots at ski areas across the country Pacific Natural Foods is fast becoming the all-natural and organic soup brand of choice among skiers and snowboarders.”
Kevin Tisdale, Director of Marketing at Pacific Natural Foods, says the company is excited to embark on a new marketing journey and connect with its fitness-oriented consumers. In addition to stationary sampling areas, roving outdoor samplers will dish out soup from insulated backpacks and resort chefs will highlight the soups in the resort dining establishments.
“Pacific Natural Foods stands for The Delicious Taste of Nature™ . We’re going to these events to connect with people who take advantage of what nature has to offer by engaging in a fitness-oriented lifestyle outdoors,” he said. “The Telus World Ski & Snowboard Festival in Whistler, BC in April is particularly exciting because the 10-day event draws nearly half a million people. That offers us an unparalleled branding opportunity.”
All of Pacific Natural Foods’ products are made with fresh, wholesome, all-natural and organic ingredients that are Certified to the Source™; ensuring that all ingredients meet the highest standards for safety, health and quality. The proprietary Certified to the Source™ certification program guarantees those standards by working with suppliers to identify ingredient sources and track the history of each ingredient from seed to shelf.
Founded in 1987, Pacific Natural Foods is a recognized leader in natural foods and its mission is to be the most respected brand in natural products. From the founder’s office at the company headquarters in Tualatin, Oregon, to the factory floor, from Pacific Natural Foods’ organic farms to retailers’ shelves, the company is committed to building a business that is widely respected. Through its commitment to The Delicious Taste of Nature™, Pacific Natural Foods is dedicated to helping families and individuals live healthier, more vital and rewarding lives. The company’s products are sold throughout the U.S. and Canada in mainstream grocery and natural food stores. For more information, visit www.pacificfoods.com.
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