Part 7: Products & Services (July/August 2005)

Companies in the News: FutureCeuticals, Embria (TM) Health Sciences, Cognis, EnergyFirst, Organic India, 7-Eleven, Inc., The Nutritional Institute, LLC, Biodar Ltd., HABA Laboratories, Nutrilite, Jarrow Formulas’, Khoday Group, Advaith Biotech, Linnea SA, Hormos Medical Corporation , Natural Precepts, LLC, Chr. Hansen, CV Technologies Inc., Nardone Bros. Baking, Nu-Mega Ingredients Pty Ltd., Lifeway Foods, Humanetics Corporation, Vital Living, Hansen Natural Corporation, Nordic Naturals, SS Pharmaceutical, Vitasti, Inc., J. R. Carlson Laboratories, Inc., FiberGel Technologies, TMR, Marine Biotherapies®, Nutrition 21, Inc., Nature’s Life®, Fischer Pharmaceuticals, Nutri Pharmaceuticals Research, Inc., Nutrilite, NeuroNutrition, Inc., Living Naturally, The Coca-Cola Co., MATREL S.A.C., Europharma, American Lecithin Company.

[8/30/2005] ARS Introduces C-Trim
According to a story on the USDA Agricultural Research Service (ARS) site, ARS scientist George Inglett will introduce C-Trim, a product derived from whole oats and barley containing 20-50% beta-glucan, with less than 4 calories per gram and 5-10 times more fiber than regular milled oats, flour and oatmeal. The product is being presented as a functional ingredient in a variety of food formats, with health benefits, and the method of preparation (patent application 11/020,349) has been licensed from ARS to Illinois-based FutureCeuticals.
Web Resources:
http://www.ars.usda.gov/is/pr/2005/050829.htm

[8/30/2005] Embria (TM) Health Sciences Formed to Bring Science-Based Natural Ingredients to Human Nutrition Market
US-based Embria (TM) Health Sciences has announced its entry into the human nutrition market, under the leadership of Paul R. Faganel, company president. The company's initial offering, eXselen (TM), is a fully pasteurized selenium yeast that yields high levels of selenomethionine, an organic form of selenium that rapidly metabolizes within the body to yield high bioavailability and retention.
Web Resources:
http://www.npicenter.com/anm/templates/newsATemp.aspx?articleid=13435&zoneid=44
http://www.embriahealth.com

[8/29/2005] Cognis Introduces Nutrilife CCX
Specialty ingredients supplier Cognis has announced the introduction of Nutrilife® CCX range of high-performance enzymes, designed to facilitate the production of short-shelf-life yeast-raised baked goods.
Web Resources:
http://www.npicenter.com/anm/templates/newsATemp.aspx?articleid=13429&zoneid=6
http://www.cognis.com

[8/26/2005] EnergyFirst Introduces 23 New Supplements
US-based supplement company EnergyFirst has announced the addition of 23 new products to its line including Complete Metabolic Enhancer, Digestive Enzyme Complex, Ultimate B-Complex, C-Q10, Antioxidant Complex, Prenatal and Kids Chewable Multi.
Web Resources:
http://www.energyfirst.com/site/newsletter/08-23-05-New-Supplements-Vitamins.htm

[8/26/2005] Organic India Introduces Organic Psyllium
India-based Organic India has announced the introduction of USDA certified Organic Psyllium - Whole Husk.
Web Resources:
http://www.npicenter.com/anm/templates/newsATemp.aspx?articleid=13415&zoneid=22
http://www.organicindia.com

[8/24/2005] 7-Eleven(R) Enters Functional Food Arena With Formula 7(R)
US-based convenience retailer 7-Eleven, Inc. has announced the introduction of its own proprietary line of functional foods and beverages, Formula 7(R), including bottled and canned beverages, as well as two nutritional bars, each designed to enhance energy, fitness or endurance.
Web Resources:
http://www.npicenter.com/anm/templates/newsATemp.aspx?articleid=13390&zoneid=6
http://www.7-Eleven.com

[8/24/2005] The Nutritional Institute, LLC Debuts New Line of High Energy Drinks and Supplements for College Students
US-based supplement company The Nutritional Institute, LLC has introduced a new line of energy drinks and whole food supplements for college students, to be sold in college bookstores and on-line.
Web Resources:
http://www.npicenter.com/anm/templates/newsATemp.aspx?articleid=13395&zoneid=9

[8/22/2005] Biodar Launches 10% Beta-Carotene Vegetarian Beadlets
Israel-based Biodar has announced the introduction of BetaCote™10VB, 100% vegetarian beta carotene beadlets, an advanced formulation of nature-identical beta carotene designed for nutrition supplements, manufactured from gelatin-free ingredients, using GMO-free raw materials of vegetable origin.
Web Resources:
http://www.npicenter.com/anm/templates/newsATemp.aspx?articleid=13366&zoneid=22
http://www.biodar.com
http://www.npicenter.com/listings/CompanyDetail.aspx?companyId=22294

[8/22/2005] HABA Laboratories to Launch New Skin Supplement
According to an article on JCNNetwork, Japan-based HABA Laboratories is set to begin marketing a new grapefruit-flavored supplement for skin, containing fish collagen, hyaluronic acid, chondroitin sulfate, elastin, ceramide, vitamin C, B2 and B6
Web Resources:
http://www.japancorp.net/Article.Asp?Art_ID=10711
http://www.haba.com/

[8/22/2005] Quixtar Introduces NUTRILITE BRAINIUMS DHA
US-based supplement brand NUTRILITE has introduced Nutrilite Braniums DHA, a sweet lemon-flavored gummy, offering DHA and EPA.
Web Resources:
http://www.npicenter.com/anm/templates/newsATemp.aspx?articleid=13369&zoneid=22

[8/19/2005] Jarrow Formulas, Inc. Unveils Broccoli Supplement BroccoMax(TM)
US-based supplement company Jarrow Formulas’ has announced the introduction of its highly concentrated, standardized broccoli seed extract dietary supplement, BroccoMax(TM), containing a standardized concentration of SGS(TM) (sulforaphane glucosinolate) extracted without solvents from broccoli seeds.
Web Resources:
http://www.npicenter.com/anm/templates/newsATemp.aspx?articleid=13336&zoneid=22
http://www.Jarrow.com

[8/18/2005] Indian Firm Launches 'Healthy Beer'
According to an AFP article on Yahoo News, India-based Khoday group, in partnership with Advaith Biotech, has launched Ladybird Bio Beer, a product containing aloe-vera extracts as well as the normal ingredients of barley malt and hops. According to the article, as well as launching in India, the product has been exported to Canada, with potential markets including Malaysia and the United States.
Web Resources:
http://206.190.35.122/s/afp/20050817/od_afp/indiabeeroffbeat_050817172416

[8/18/2005] Linnea Launches HMRlignan(TM) - Source of Plant Lignans and Direct Enterolactone Precursor
Switzerland-based ingredient company Linnea SA has announced the launch of the company's innovative lignan compound, HMRlignan™, a patented product developed by Finland- Hormos Medical Corporation. The product is targeted to provide formulators significant advantage in price, dosage and bioavailability compared with other lignan sources.
Web Resources:
http://www.npicenter.com/anm/templates/newsATemp.aspx?articleid=13325&zoneid=22
http://www.linnea-worldwide.com
http://www.npicenter.com/listings/CompanyDetail.aspx?companyId=7044

[8/17/2005] 7-Eleven and Natural Precepts Introduce Innovative Functional Beverage
US-based Natural Precepts, LLC has announced the introduction of YES!, containing significant amounts of 12 vitamins, 8 antioxidants, 10 fortified minerals, 70 trace minerals, 22 amino acids and other essential nutrients, as a functional beverage to be distributed through convenience chain, 7-Eleven(R) stores.
Web Resources:
http://www.npicenter.com/anm/templates/newsATemp.aspx?articleid=13320&zoneid=22

[8/11/2005] Chr. Hansen Introduces Organic Ingredient Portfolio
Denmark-based ingredient company Chr. Hansen has announced the introduction of an ingredient portfolio of colors, flavors, seasonings, and dairy and probiotic cultures for use in foods labeled "made with organic ingredients," as defined by the National Organic Program (NOP).
Web Resources:
http://www.npicenter.com/anm/templates/newsATemp.aspx?articleid=13269&zoneid=6
http://www.chr-hansen.com/

[8/11/2005] CV Technologies Launches CELL-fX'R'-A New Natural Therapeutic Approved By Health Canada
Canada-based natural health products company CV Technologies Inc. (CVT) (TSX VENTURE:CVQ) has announced the introduction of CELL-fX®, the company's extract of shark cartilage rich in chondroitin sulphate, approved by Health Canada for the relief of symptoms of bone and joint pain.
Web Resources:
http://www.npicenter.com/anm/templates/newsATemp.aspx?articleid=13272&zoneid=22
http://www.cvtechnologies.com/

[8/5/2005] Nardone Bros. Baking and Nu-Mega Team-Up to Introduce Omega-3 Enriched Pizza
US-based Nardone Bros. Baking and Australia-based ingredient company Nu-Mega Ingredients Pty Ltd. have introduced an Omega-3 DHA Pizza at the annual School Nutrition Association convention. According to the company, the whole meal pizza delivers 32mg per serving of microencapsulated Omega-3 DHA Omega-3 DHA, sourced from tuna fish oil.
Web Resources:
http://www.npicenter.com/anm/templates/newsATemp.aspx?articleid=13219&zoneid=6
http://www.nardonebros.com/
http://www.nu-mega.com/

[8/4/2005] Lifeway Introduces Pomegranate Kefir
According to an article on just-food.com, US-based Lifeway Foods has introduced pomegranate kefir, a new Low Fat Kefir flavor, sweetened with Organic Cane Juice. According to the article, the new product will be heavily distributed using the same retail channels as all Lifeway Kefirs including health food and specialty stores.
Web Resources:
http://www.just-food.com/news_detail.asp?art=61528&nf=yes
http://www.lifeway.net/

[8/2/2005] 7-Keto(TM) Included in Newly Introduced Proprietary Vegetarian Diet and Energy Formulation
US-based ingredient company Humanetics Corporation has noted that the company's 7-Keto(TM) ingredient is included in LUMATOL AC(TM), a recent addition to Country-Life's Iron-Tek® product line.
Web Resources:
http://www.npicenter.com/anm/templates/newsATemp.aspx?articleid=13154&zoneid=22
http://www.humaneticscorp.com/

[8/1/2005] Vital Living Announces Launch of Red Alert(TM)
US-based nutraceutical company Vital Living (VTLV) has announced the introduction of Red Alert(TM), a phytonutrient-antioxidant drink mix containing a probiotic blend, designed to provide consumers with the equivalent of more than ten servings of fruit and vegetables in one scoop.
Web Resources:
http://www.npicenter.com/anm/templates/newsATemp.aspx?articleid=13151&zoneid=22

[8/1/2005] Hansen Natural to Launch Three New Energy Drinks
US-based Hansen Natural Corporation (NASDAQ:HANS) has announced the launch of three new energy drinks: Monster Energy(TM) Khaos(TM); Lost(R) Five-0(TM); and Lost(R) Perfect 10(TM).
Web Resources:
http://www.npicenter.com/anm/templates/newsATemp.aspx?articleid=13152&zoneid=22
http://www.hansens.com

[7/28/2005] Nordic Naturals Fills the Gap in Pet Nutrition with Omega-3 Pet
US-based supplement company Nordic Naturals has announced the introduction of Omega-3 Pet capsules containing oil derived wild anchovies and sardines and provided in a natural triglyceride form.
Web Resources:
http://www.npicenter.com/anm/templates/newsATemp.aspx?articleid=13099&zoneid=22
http://www.nordicnaturals.com

[7/28/2005] Japan: SS Pharmaceutical to Market New Version of Its OTC Vitamin B Preparation
Japan-based SS Pharmaceutical has announced improvements to its OTC product Lolan BB containing vitamin B2, B6, C, vitamin B1 derivative, and biotin.
Web Resources:
http://japancorp.net/Article.Asp?Art_ID=10558

[7/26/2005] Vitasti to Launch First of its Kind Acai Berry Granola
US-based specialty foods company Vitasti, Inc. (VITS) has announced the completion of development for a new vitamin rich granola containing the Acai berry, native to the Brazilian rainforest.
Web Resources:
http://www.npicenter.com/anm/templates/newsATemp.aspx?articleid=13070&zoneid=9
http://vitasti.com/

[7/25/2005] Carlson Laboratories Introduces Carlson for Kids Chewable DHA
US-based supplement company J. R. Carlson Laboratories, Inc. has announced the introduction of Carlson for Kids Chewable DHA providing 100 mg of DHA and 50 mg of EPA in a chewable softgel with orange flavor.
Web Resources:
http://www.npicenter.com/anm/templates/newsATemp.aspx?articleid=13057&zoneid=22
http://www.carlsonlabs.com

[7/25/2005] Jarrow Formulas’, Inc. Introduces MitQondria(TM)
US-based supplement company Jarrow Formulas’ has introduced MityQondria(TM), a formula that provides nutrition for the mitochondria , and offers Co-Q10, Alpha Lipoic Acid, Acetyl-L-Carnitine Arginate and Creatine.
Web Resources:
http://www.npicenter.com/anm/templates/newsATemp.aspx?articleid=13054&zoneid=22
http://www.Jarrow.com

[7/20/2005] Soy Z-Trim and Non-GMO Oat Z-Trim Expand FiberGel's Line of Fat Replacers
FiberGel Technologies, launched its new non-GMO oat Z-Trim and soy Z-Trim this week. The announcement was made over the weekend at the annual Institute of Food Technologists show and expo.
Web Resources:
http://www.npicenter.com/anm/anmviewer.asp?a=13015&z=9
http://www.ztrim.com

[7/19/2005] TMR Launches Elete Electrolyte Add-In
Utah company adds a new electrolyte replacement to its line of products for hydration during mild or intense physical activity
Web Resources:
http://www.npicenter.com/anm/anmviewer.asp?a=12995&z=6

[7/19/2005] Marine Biotherapies (MBT) Introduces SeaRadiance(TM) Facial Care Product Line
Utah based company Marine Biotherapies® (MBT) introduces seaRADIANCE™, a facial care line of products to promote healthy skin for men and women.
Web Resources:
http://www.npicenter.com/anm/anmviewer.asp?a=12997&z=9

[7/15/2005] Nutrition 21 Announces Chromax® Marketing Campaign Expands Beyond Ingredients to Stand-Alone Consumer Brand
US-based Nutrition 21, Inc. (NASDAQ: NXXI) is announcing the planned kick-off of its marketing campaign in support of Chromax® chromium picolinate as a stand-alone brand. The Chromax campaign will officially launch in mid-September and includes national television advertising enhanced by an aggressive, multi-tiered public relations campaign.
Web Resources:
http://www.npicenter.com/anm/templates/newsATemp.aspx?articleid=12971&zoneid=22
http://www.nutrition21.com

[7/14/2005] Clear Calcium for Kids of All Ages: Nature’s Life® Vita-Bear® Clear Calcium
US-based supplement company Nature’s Life® has introduced Vita-Bear® Clear Calcium, a natural root beer flavored liquid supplement providing 200 mg of calcium along with 80 mg magnesium and 80 IU vitamin D per serving.
Web Resources:
http://www.npicenter.com/anm/templates/newsATemp.aspx?articleid=12966&zoneid=22
http://www.www.natureslife.com

[7/13/2005] Fischer Pharmaceuticals Launches Memory Enhancer Developed by Enzymotec
Israel-based health products company Fischer Pharmaceuticals has launched REMIND, a Phosphatidyl Serine (PS) containing product based on OmegaPS, an active ingredient developed by Israel-based Enzymotec.
Web Resources:
http://www.npicenter.com/anm/templates/newsATemp.aspx?articleid=12957&zoneid=9
http://www.dr-fischer.com/
http://www.enzymotec.com/

[7/13/2005] NPRI Now Offers CLA Powder with WARF Patents
US-based ingredient company Nutri Pharmaceuticals Research, Inc. (NRIP.PK) has announced the availability of a CLA powder which accesses the major WARF (Wisconsin Alumni Research Foundation) body composition patents for the material.
Web Resources:
http://www.npicenter.com/anm/templates/newsATemp.aspx?articleid=12952&zoneid=22
http://www.nprionline.com

[7/12/2005] Biodar Targets The Sweet Taste of The Children’s Market
Israel-based Biodar Ltd. has announced the launch of Chew&Eat, a new line of microencapsulated taste-masked vitamins and minerals, available as single ingredients, or in a sugar-free drum-to-hopper premix, targeted for the children's market.
Web Resources:
http://www.npicenter.com/anm/templates/newsATemp.aspx?articleid=12943&zoneid=22
http://www.biodar.com
http://www.npicenter.com/listings/CompanyDetail.aspx?companyId=22294

[7/11/2005] Introducing Quixtar's Reformulated NUTRILITE DOUBLE X Multivitamin
US-based supplement brand Nutrilite has introduced NUTRILITE(R) DOUBLE X(R) multivitamins available through the Quixtar online business system. According to the company, a double-blind, placebo-controlled clinical trial examined the blood-test results of 120 men and women before and after taking the reformulated DOUBLE X multivitamins for a period of six weeks, observing that those taking the vitamin showed significant increases in plasma levels of vitamins B6, B12, and folate, plus beta-carotene and vitamin E.
Web Resources:
http://www.npicenter.com/anm/templates/newsATemp.aspx?articleid=12932&zoneid=22

[7/8/2005] NeuroNutrition, Inc., Introduces New Products
US-based supplement company NeuroNutrition, Inc. has announced the launch of Omega-3- Rich Neptune Krill Oil™, Kolorex and a Natural Hormone Profile Test Kit.
Web Resources:
http://www.npicenter.com/anm/templates/newsATemp.aspx?articleid=12918&zoneid=22
http://www.neuro-nutrition.com

[7/7/2005] Living Naturally Announces Upgrades for Web Genius Program
US-based technology provider Living Naturally has announced upgrades to its turn-key web site program - Web Genius, including real time online merchant account support, automated shipping and sales tax calculations, an online Shopping List capability, an electronic product catalog management module, and the integration of Delicious Living Online content.
Web Resources:
http://www.npicenter.com/anm/templates/newsATemp.aspx?articleid=12905&zoneid=9
http://www.livingnaturally.com

[7/6/2005] Coke Launches Low-carb Sports Drink
According to an article in the Atlanta Business Chrnoicle, The Coca-Cola Co. (NYSE: KO) is set to debut "POWERade OPTION" a low-carb beverage in strawberry, black cherry and lemon flavors. According to the article, the drink, sweetened with a blend of Sucralose, Ace-K and HFCS, provides electrolytes and B-complex vitamins at levels comparable to regular POWERade, but with fewer carbohydrates and 80 percent fewer calories than Gatorade
Web Resources:
http://atlanta.bizjournals.com/atlanta/stories/2005/07/04/daily7.html

[7/5/2005] MATREL Introduces New Animal Protein Concentrated Powder With Omega 3 and 6
Peru-based ingredient company MATREL S.A.C. has introduced PROTEINOL, a concentrated protein powder made from false flying fish and giant squid, containing amino acids and high levels of omega-3 and omega-6 fatty acids. According to the company, the product is being used currently in bread, with future potential products including soups, energy bars, pasta and other foods.
Web Resources:
http://www.npicenter.com/anm/templates/newsATemp.aspx?articleid=12880&zoneid=22
http://www.matrelfoods.com

[7/5/2005] EuroPharma Secures North American Rights to Next Generation Fat Blocker: Kinospherine®
US-based supplement company EuroPharma has announced that it has secured the North American rights to Kinospherine®, a patented complex of ingredients clinically shown to help prevent the absorption of dietary fats in the body.
Web Resources:
http://www.npicenter.com/anm/templates/newsATemp.aspx?articleid=12883&zoneid=22
http://www.EuroPharmaUSA.com

[7/1/2005] American Lecithin Company introduces Alcolec® PS
US-based ingredient supplier American Lecithin Company (ALC) has announced the re-launch of its line of Phosphatidylserine products, consisting of Alcolec® PS 20P, Alcolec® PS 40P and Alcolec® PS 50P (all certified identity preserved).
Web Resources:
http://www.npicenter.com/anm/templates/newsATemp.aspx?articleid=12852&zoneid=22
http://www.americanlecithin.com
http://www.npicenter.com/listings/CompanyDetail.aspx?companyId=1506

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