PBM Products Launches Soy-Based Pediatric Drink for Children With Milk Allergies or Sensitivity

GORDONSVILLE, Va., Dec 1, 2004 /PRNewswire via COMTEX/ -- PBM Products, Inc., makers of Bright Beginnings(TM) infant formula with DHA (docosahexaenoic acid), recently launched the first soy-based pediatric nutritional drink for children one to ten years of age. The company introduced the Bright Beginnings Soy Pediatric Drink to healthcare professionals at the American Dietetic Association and American Academy of Pediatrics meetings during the first two weeks of October.

The only soy-based pediatric product of its kind, Bright Beginnings Soy Pediatric Drink is a ready-to-drink supplement specially formulated to meet the nutritional needs of children who may be allergic to cow's milk protein or lactose-intolerant. The United States Department of Agriculture (USDA) Food and Nutrition Service (FNS) has determined that the beverage is eligible for use in the Special Supplemental Nutrition Program for Women, Infants and Children (WIC).

Bright Beginnings Soy Pediatric Drink offers the following benefits:

* The drink provides 100% of NAS-NRC RDAs for protein, vitamins, and
minerals.
* The drink can be used as a supplement or as a source of complete
nutrition when recommended by a physician.
* The drink contains no animal sources and can be used by vegetarians.
* The drink is kosher and free of gluten, lactose, and cow's milk
protein.


"PBM Products is pleased to offer the first soy-based pediatric nutritional drink that can be served right out of the can," said company president and CEO Paul B. Manning. "Parents no longer have to rely on special concoctions for children who are sensitive to lactose or allergic to cow's milk protein."

The beverage is offered in great-tasting vanilla flavor and is currently being sold in cases of 24 x 8 oz. cans.

PBM Products is privately owned and based in Gordonsville, Virginia. The company distributes infant formula, infant foods, pediatric and adult nutritionals, diabetic products, and infant feeding systems. PBM's family of companies consists of PBM Nutritionals, PBM Pharmaceuticals, PBM Foods, PBM International, and PBM Plastics.

For more information, please contact Tom Ryan, Vice President Professional Services, at (800) 959-2066 ext. 445 / [email protected], or Joe Shields, Director of Public Relations, at (800) 959-2066 ext. 131 / [email protected].

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