Peace Cereal, a leading all natural cereal brand in the US, recently received certification from the Non-GMO Project’s Product Verification Program. All 15 of its boxed cereal varieties were verified to be compliant with the Project’s rigorous standards.
“We are excited that our full line of Peace Cereal brand boxed cereals is now verified by such a well respected organization as the Non-GMO Project,” said Rob Goluba, Director of Marketing for Peace Cereal. “This verification and the addition of the Non-GMO Project Verification mark on each Peace Cereal carton provide a recognizable and trusted tool for consumers to ensure they are getting the integrity and quality of ingredients they expect. It is truly the exclamation point on the Peace of Mind in Every Bite! tagline that we put on every Peace Cereal product.”
The Non-GMO Project is a non-profit collaboration of manufacturers, retailers, distributors, farmers, seed companies and consumers dedicated to the shared mission of ensuring the sustained availability of non-GMO food and beverage choices.
The Non-GMO Project’s Product Verification Program is the nation’s first system designed to test whether a product has met defined standards for the absence of GMOs, providing third party verification that the best practices of GMO avoidance are in use. These standards include strict and comprehensive traceability, segregation and testing requirements.
Peace Cereal will place the Non-GMO Project’s verification seal on its cereal packaging and anticipates consumers will see the new packaging on shelves beginning this summer.