PepsiCo announces test of reduced-sugar cola Pepsi NEXT

PepsiCo announces test of reduced-sugar cola Pepsi NEXT

PepsiCo, Inc. (PEP) announced that the company will test, beginning in July, a new reduced-sugar cola, Pepsi NEXT, in two markets in Iowa and Wisconsin.

PepsiCo, Inc. (PEP) announced at the Beverage Digest Wall Street Smarts conference that the company will test, beginning in July, a new reduced-sugar cola, Pepsi NEXT, in two markets in Iowa and Wisconsin. Pepsi NEXT leverages both the formulation expertise of PepsiCo's R&D team, which delivered this great-tasting, new cola product, and Pepsi's deep understanding of the evolving preferences of U.S. consumers.

Pepsi NEXT was created for consumers who seek the rich taste of Next_for_testfull-calorie cola but have decreased their consumption in order to reduce the sugar in their diet. While sugar-reduction is a priority for this segment, they have not adopted the flavor profile of a zero calorie cola. Pepsi NEXT delivers in the sweet-spot for these consumers with its real cola flavor and 60 percent less sugar.

"As part of our continued commitment to innovate our carbonated soft-drinks portfolio, we developed Pepsi NEXT, a great tasting, full-flavor cola with 60 percent less sugar," said Massimo d'Amore, CEO, PepsiCo Beverages America. "In thorough consumer research, Pepsi NEXT resonated very well with consumers who are seeking a new, reduced sugar alternative to their loved cola."

About PepsiCo

PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that generate more than $1 billion in annual retail sales each. Our main businesses—Quaker, Tropicana, Gatorade, Frito-Lay, and Pepsi Cola—also make hundreds of other enjoyable and wholesome foods and beverages that are respected household names throughout the world. With net revenues of approximately $60 billion, PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment, including by conserving energy and water usage, and reducing packaging volume; to provide a great workplace for our associates; and to respect, support, and invest in the local communities where we operate. For more information, please visit www.pepsico.com.

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