Peter Roy, Former President of Whole Foods Market, Joins Pharmaca's Board of Directors

Addition of Seasoned Natural Food Retailer Provides
Expertise in Operational and Expansion Efforts

BOULDER, Colo., Nov. 19 -- Pharmaca Integrative Pharmacy, Inc. announces the addition of Peter Roy to its Board of Directors. Mr. Roy, the former President of Whole Foods Market, the nation's largest retailer of natural and organic foods, was a key contributor to Whole Foods' success and growth. As an active Board member of Pharmaca, he expects to leverage his prior experiences and assist Pharmaca with its efforts to expand its differentiated pharmacy retailing model in select markets throughout the country.

"The addition of Peter to our Board, coupled with the addition of Rick Scott as both an investor and Board member, is consistent with our plans to scale our business in a very high quality manner. Peter's prior experience in the natural retailing industry will be very valuable to us, and we welcome his active involvement in our exciting venture," commented Dale Schwartz and Barry Perzow, Co-CEOs of Pharmaca.

Roy, a prior investor in Pharmaca, and the current Chairman of the National Outdoor Leadership School, joins the Board of Directors effective today. "I have seen the progress that Pharmaca has made in creating a novel and exciting pharmacy retailing concept, and I now look forward, as a Board member, to further assisting the Company with its strategic growth objectives. Analogous to the success we had at Whole Foods, I believe Pharmaca has an opportunity to create a superior pharmacy experience, in the same way that Whole Foods has created a superior grocery store."

About Pharmaca

Pharmaca, founded in June 2000 and headquartered in Boulder, Colorado, operates pharmacies that combine prescription drug and over-the-counter products with natural, complementary and personal body care products. The Company operates eight pharmacies in Boulder and Denver, Colo.; San Francisco, Calif.; Portland, Ore.; and Seattle, Wash. To date, the Company has raised over $20 million in equity, bank and supplier financing to support its operations and expansion activities.

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