P.L. Thomas to Represent LycoMato Product Line in the Food and Beverage Industries

Morristown, NJ -- May 18, 2005 -- P.L. Thomas & Co., Inc. (PLT) and LycoRed Natural Products Industries, Ltd. of Beer-Sheva, Israel, announced today that PLT of Morristown, New Jersey, will represent the LycoRed product line in the food, beverage and functional food markets. PLT will serve the eastern third of the United States, Canada and Mexico.

Paul Flowerman, president of PLT commented: " We are excited about the opportunity to offer the LycoRed portfolio to our customers. LycoMato®, the world's leading and most extensively studied natural lycopene, also contains the other important tomato phytonutrients. We are proud to partner with LycoRed --- a company which has established LycoMato® in dietary supplements, substantiated major health benefits, and applied for FDA qualified claim status. LycoMato® is self-affirmed GRAS certified for all grades, and the color additive status is under regulatory consideration."

Dave Thomas, director of marketing and business development for LycoRed's food and beverage business observed: "My organization is delighted to join forces with PLT in rolling out this very important ingredient to the food industry. At the upcoming IFT in New Orleans, we will be showing prototypes of natural lycopene-fortified products such as specialty bread products, soy smoothie, snacks, rice crisps, nutritional bars among others. We have many exciting products which will offer benefits for the food and beverage industries."

LycoMato® tomato powder contains 1% natural lycopene and other beneficial tomato phytonutrients including tocopherols and carotenoids. LycoPen® SG 2% is water and lipid soluble and may be used in fortifying beverages.

Recent double-blind studies have shown that lycopene may protect against prostate cancer and the risk of coronary heart disease. It is a potent antioxidant which also provides many other clinically-demonstrated benefits.

PL Thomas, a New Jersey-based ingredient supplier, offers fifty years of innovation in securing reliable, high quality raw materials for the food/functional food and nutrition industries. PLT is a one-stop resource for application solutions, current industry information and technical service, and specializes in water-soluble gums and clinically-supported botanical extracts.

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