Planet Dog Fetches Editor's Choice Award

Portland, Maine (December 2006) – Planet Dog, a socially responsible designer and globally recognized developer of award-winning products for dogs, is proud to announce that the Zip Lead Retractable Leash, one of its latest innovations, has received an Editor's Choice Award from Pet Business Magazine. The editorial staff of Pet Business, a leading pet industry trade publication, announced the award in the December issue.

Thanks to this new revolutionary Zip Leadä Retractable Leash, dog walking is now more enjoyable. Light, sleek and strong, Zip's advanced ergonomic design is both functional and highly practical. Zip offers more comfort with less weight, more freedom with less bulk and more pleasure with less strain on hands and arms. Its compact, yet powerful housing is made of ultra-strong poly-carbonate and durable zinc alloy. The wrist strap is padded for comfort and there's 17 inches of reflector strip for safety.

Designed to fit in a back pocket so you can free your hands for more important things like ball tossing, Zip is lighter, stronger, smaller and cooler. It is titanium in color and available in three sizes: small (nylon cord leash extends from 20" to 12' long for dogs up to 20 pounds), medium (nylon cord leash extends from 20" to 10' long for dogs up to 50 pounds) and large (woven nylon tape leash extends from 20" to 6' long for dogs up to 100 pounds).

The lightweight nylon lead which automatically extends and retracts without tangling or dragging has been rigorously lab tested and "Lab-tested". Results repeatedly show it meets or beats the competition.

Unlike others on the market, it is socially responsible, too. A percentage of every Planet Dog purchase goes directly to the Planet Dog Foundation (PDF) to promote and celebrate programs in which dogs serve and support their best friends. For more information, please visit

Zip is sold to retailers two per case for a case cost of $30.00. The unit cost is $15.00 and the suggested retail price is $29.95. Free demos are available along with an 8 x 10 merchandising flyer with all initial orders. Retailers can order it online at (Planet Dog's exclusive retailer website), through a Planet Dog Sales Rep or by calling Planet Dog directly at 800-381-1516 (toll-free).

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.