Planet Dog's TUG Fetches Best New Product Award

Portland, Maine (October 17, 2006) – Planet Dog, a socially responsible designer and retailer of award-winning products for dogs, is proud to announce that Orbee-Tuff TUG, its latest innovation, was the Bronze Medal winner of the Pet Age Magazine "Retailer Select" Awards for Product Excellence at the 40th Annual H.H. Backer Pet Industry Trade Show. Pet product buyers in attendance cast hundreds of ballots for their favorite new "must-have" products previewed in the event's New Product Showcase.

Retailers were encouraged to make their selections based on past/potential sales performance, packaging and design, quality and price. "We are thrilled to be awarded this honor," says Stephanie Volo, Planet Dog's Top Dog. "Games of TUG-o-woof have been a huge hit with our 4-legged product testers. This award confirms that it's a winner with our retail customers, as well," adds Volo.

Inspired by co-dependent dogs that can't sit still, TUG is an innovative and cool looking tug toy. Sleek and stylish, TUG can take any torque, yank or power-jaw pull a dog can dish out. TUG's award-winning design has just enough flexibility and give to have a rousing game of tug-o-woof. Its unique "flip-grip" technology allows contests of strength and tenacity to be had two ways: person vs. dog or dog vs. dog.

TUG is made in the U.S.A. from Planet Dog's award-winning Orbee-Tuff material which means it is non-toxic, doggie-durable, minty, buoyant, recyclable and 100% guaranteed. It is socially responsible, too. A percentage of every Planet Dog purchase goes directly to the Planet Dog Foundation (PDF), Planet Dog's non-profit arm that supports canine service organizations. For more information about PDF, including the recipients of the latest cycle of grants, please visit

TUG is offered in one size (11" long) in blue/orange for a suggested retail price of $19.95. Retailers can order it six per case for $60.00 online at, through their Planet Dog Account Representative or by calling Planet Dog at 800-381-1516 (toll-free).

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