Catalina, the leader in consumer-driven marketing, announced at the National Association of Convenience Stores (NACS) convention that it is expanding its nationwide point-of-sale media network into convenience stores, following a successful pilot program with technology partner, Outsite Networks. The Catalina Network is a targeted consumer communication system, currently located at checkout in more than 26,000 retail grocery, drug and mass outlets throughout the United States.
Catalina has been piloting C-store brand building programs over the past year in nearly 500 stores using a system that was specially designed for the channel. It features a consumer-facing printer that can rapidly issue relevant promotional messages and coupon offers directly to consumers based on their individual purchase behavior.
Consumers have proven to be highly responsive to relevant marketing programs in this new channel. Brands have been achieving exceptional results in generating trial for new products and volume growth for established ones. Retailers are seeing increased trips and sales driven by the promotion programs sourced and designed by Catalina’s team of brand consultants. In a channel with relatively few promotion vehicles, the Catalina Network offers a significant new marketing opportunity.
"The Catalina Network will offer customers added value during their shopping experience and is a great tool to meet the marketing goals of both retailers and CPG manufacturers,” said Joe Vonder Haar, managing partner of at iSee Store Innovations. “The Catalina Network is a plug and play system that is fully compatible with all scanner-based C-store POS systems.”
Ed Kuehnle, president of Catalina Marketing Services, said, "the convenience channel is an ideal growth area for Catalina and we look forward to a very successful rollout. We will improve our strategic value by now being able to support our clients’ key initiatives in the channel."
The addition of Catalina allows convenience retailers and brands to deliver dynamic promotions and brand-building efforts. Additionally, Catalina has partnered with Outsite Networks to provide additional loyalty and mobile capabilities to C-store retailers via CouponNetwork.
Catalina is committed to helping manufacturer and retail brands deliver unprecedented performance and healthier outcomes. With proprietary and integrated in and out-of-store marketing platforms-including CouponNetwork.com, Catalina enables the delivery of the right message to the right audience in the right environment. Catalina leverages the world's largest, transaction-level, shopper-data warehouse to develop, deliver, and measure shopper and patient-driven engagements to approximately 90M households and 130M health consumers, annually. Catalina is based in St. Petersburg, Florida, with operations in the US, Europe and Japan. To learn more, please visit www.catalinamarketing.com
About Outsite Networks:
Norfolk, VA based Outsite Networks www.outsitenetworks.com introduced loyalty marketing to the c-store industry and remains the leading c-store loyalty provider, with millions of members, a database of over 2 billion transactions, and hundreds of convenience retail operations as loyalty partners at thousands of locations.