Post Foods says 'no' to fake fiber

Post Foods, LLC invites consumers to "Join the Whole Grain Resolution" and say "no" to fake fibers that are often found in so-called "healthy" competitive cereals.

Not all cereals are created equal, and this winter, Post Foods, LLC, is showing Americans why Post Shredded Wheat, Grape-Nuts and Post Raisin Bran have the natural advantage of 100% natural ingredients, whole grains, fiber and antioxidants.

In association with Mirrorball, an experiential marketing firm, Post Foods is bringing the whole grain experience to busy Americans on-the-go. Consumers can visit Post Foods' interactive tractor display in busy areas in New York City, Los Angeles, Tampa, San Diego and Orlando throughout January and February to learn why ingredients like those in Post Shredded Wheat, Grape-Nuts and Post Raisin Bran give you an advantage in the morning.

Post invites consumers to "Join the Whole Grain Resolution" and say "no" to fake fibers that are often found in so-called "healthy" competitive cereals.

"Consumers need to go beyond looking at the nutrition label and understand where nutrients like fiber and antioxidants are coming from when they pick something like a breakfast cereal," explains Mark Izzo, Ph.D. and Director of Research and Development for Post Foods. "Other cereals contain fiber in highly-processed, unnatural forms that look nothing like food products. Post Shredded Wheat, Grape-Nuts and Post Raisin Bran contain only naturally-occurring ingredients like whole grain fiber and whole wheat...exactly what you would expect to see in a wheat field."

The kick-off of Post's mobile Whole Grain Resolution takes place on Jan. 20, 2011, from 8 a.m.-1 p.m., in New York City's Times Square, complete with a tractor and representatives to explain why Post Shredded Wheat, Grape-Nuts and Post Raisin Bran are three delicious ways to get (and stay) healthy. As natural sources of fiber and antioxidants, these whole grain cereals help improve heart health and protect against major diseases. Consumers who visit the event will receive an informational brochure with a coupon for these cereals to help jumpstart their more natural diet.

The Post farm-inspired set will be pulling into Los Angeles at Mann's Theatre on Hollywood Boulevard from 12 p.m. - 4 p.m. on Jan. 23 - 24, 2011, and at the 3rd Street Santa Monica Promenade from 12 p.m. - 9 p.m. on Jan. 29, 2011.

In Tampa, consumers can visit the Post's tractor set on Jan. 22 - 23, 2011 at the Manatee County Fair from 12 p.m. - 7 p.m. at the Manatee Fairgrounds, or on Jan. 25, 2011 from 4:30 p.m. - 8:30 p.m. at the Tampa Lightning vs. Toronto Maple Leafs hockey game.

For more information on Post Shredded Wheat, Grape-Nuts and Post Raisin Bran, visit www.PostNatural.com.

About Post Foods, LLC

Post Foods, LLC, a subsidiary of Ralcorp Holdings, is the manufacturer of iconic ready-to-eat cereal brands including Grape-Nuts, Post Shredded Wheat, Post Raisin Bran, Honey Bunches of Oats, Pebbles, Honeycomb, Post Great Grains, Trail Mix Crunch, and other great tasting cereals. For more information, please visit www.postcereals.com.

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