PowerBar has launched ISOMAX—a new high-performance isotonic beverage powder for serious endurance athletes that contains DSM’s PeptoPro®1. The new formula contains functional ingredients including a unique mix of five electrolytes, caffeine and C2MAX, a carbohydrate blend designed for maximum energy delivery. The inclusion of PeptoPro® facilitates efficient amino acid delivery during intense physical exercise, when the body’s digestive capacity is heavily compromised. The new formula combines optimal functionality with great taste and ease of preparation.
A highly advanced peptide formulation derived from dairy protein, PeptoPro®provides amino acids in a form that does not require further digestion and can be delivered straight to the muscles. This instant delivery of amino acids protects the muscles during exercise and kick-starts the recovery process. Sufficient amino acid intake is important after exercise as there is a limited timeframe, known as the post-exercise ‘window of opportunity’, before the muscle cells’ capacity for nutrient absorption slows down2. PeptoPro®works in synergy with carbohydrate to efficiently repair the muscles and help replenish glycogen stores by boosting post-exercise insulin levels. In trials, PeptoPro®has been shown to improve endurance and performance, stimulate muscle growth, accelerate recovery and reduce muscle soreness3,4,5,6. PeptoPro®is completely and instantly soluble in cold water and is available in forms suitable for use in a variety of sports nutrition products.
Jacob Bauly, Market Development Manager Europe, Africa, Middle East, DSM Nutritional Products Europe, commented: “We are excited about the launch of this new product containing PeptoPro®. PowerBar is a world-leading brand in sports nutrition andour latest collaboration exemplifies DSM’s steadfast commitment to global nutrition excellence. We continue to leverage our scientific knowledge to help manufacturers formulate innovative nutritional solutions for this competitive industry.”
Christian Kaufmann, Brand Management, PowerBarEurope GmbH, added: “By combining our strong assets 5 Electrolytes mix and C2MAX with PeptoPro, we've created a highly competitive sports performance product. We are extremely confident that ISOMAX will enjoy buoyant consumer demand as well as positive reviews in the specialized media. We will continue to work in partnership with functional ingredients experts, such as DSM Nutritional Products, to bring convenient and effective products to the global sports nutrition market.”
DSM – Bright Science. Brighter Living. ™
Royal DSM N.V. is a global science-based company active in health, nutrition and materials. By connecting its unique competences in Life Sciences and Materials Sciences DSM is driving economic prosperity, environmental progress and social advances to create sustainable value for all stakeholders. DSM delivers innovative solutions that nourish, protect and improve performance in global markets such as food and dietary supplements, personal care, feed, pharmaceuticals, medical devices, automotive, paints, electrical and electronics, life protection, alternative energy and bio-based materials. DSM’s 22,000 employees deliver annual net sales of around € 9 billion. The company is listed on NYSE Euronext. More information can be found at www.dsm.com.
1PeptoPro is registered trademark of Royal DSM N.V.
2Ivy J, et al. (2004) "Nutrient Timing: The Future of Sports Nutrition" Ed. 1st, Basic Health Publications
3Beelen M, et al. (2008) Am J Physiol Endocrinol Metab 295:1;E70-7
4Saunders MJ, et al. (2009) Int J Sport Nutr Exerc Metab 19:2;136-49
5Moore RW, et al. (2007) J Am Coll Sports Med 39:5;S89 (abstract)
6Koopman R, et al. (2007) Am J Physiol Endocrinol Metab 293:3;E833-42