PowerBar Combines Candy Bar Taste With PowerBar Nutrition to Introduce New POWERBAR(R) TRIPLE THREAT(TM) Energy Bar Line

BERKELEY, Calif., Jan 31, 2005 /PRNewswire via COMTEX/ -- For active guys who want the taste of a candy bar yet seek a nutritious energy snack to stave off hunger, PowerBar introduces new POWERBAR(R) TRIPLE THREAT(TM) -- a line of four new energy snack bars that fuel like a POWERBAR(R) and taste like a candy bar. Offered in both crispy and chocolate-caramel-layered textures, POWERBAR TRIPLE THREAT bars deliver great taste and the energy and nutrition guys need to power through a busy day. The POWERBAR TRIPLE THREAT line will be available nationwide in spring 2005.

"Our consumer research is consistent when talking with guys who play sports or work out regularly and who think about personal nutrition: They feel they must trade off taste for nutrition when choosing an energy snack," said PowerBar Associate Brand Manager Todd Wehmann. "They acknowledge that healthier snacks exist; however, to them nothing tastes like a candy bar. Our new Triple Threat bars offer these guys a new snack alternative -- one that delivers the taste they want and the convenient energy and nutrition they need."

Backed by two decades of nutritional expertise, POWERBAR TRIPLE THREAT bars offer men more than great taste. Each 55-gram bar is fortified with sixteen vitamins and minerals and a balance of carbohydrates, protein and fiber. The bars provide 100 percent daily value of vitamins C and E, and ten grams of protein, four grams of fiber and 30 to 32 grams of carbohydrates. Designed to conveniently stash in an office desk drawer or a gym bag, POWERBAR TRIPLE THREAT bars can be eaten at any time of the day for a tasty and nutritious energy boost. The bars contain 220 to 230 calories and are free of trans fats.

"The new USDA Dietary Guidelines reflect the fact that many Americans exceed their caloric needs without meeting essential nutrient requirements, and suggest increasing physical activity levels and shifting to nutrient-dense foods," said PowerBar Nutritionist Eric Zaltas. "PowerBar Triple Threat bars are nutrient dense. They also have much less sugar than candy bars and contain more fiber than traditional snack foods, so they align well with the new guidelines."

The POWERBAR TRIPLE THREAT line consists of two crispy and two layered offerings. The layered Caramel Peanut Fusion and Chocolate Caramel Fusion POWERBAR TRIPLE THREAT flavors combine a tasty core with peanuts and caramel and a chocolaty coating for a delicious candy bar experience. The Chocolate Peanut Butter Crisp and Caramel Peanut Crisp flavors offer a lightly crunchy rice crisp taste that is bottom-dipped in a chocolaty coating. The bars were significantly preferred to a leading competitive brand on taste in consumer taste tests with plant trial POWERBAR TRIPLE THREAT product.(1)

Available nationwide in spring 2005, the bars will be distributed via grocery and convenience stores, health food and drug stores, club and mass merchandise outlets and via the PowerBar Web site (powerbar.com).

About PowerBar

PowerBar Inc. is committed to helping enhance the health and wellness of active individuals by providing convenient nutritional products and sound nutrition information. Backed by decades of sports nutrition experience, PowerBar's product line includes a full spectrum of great-tasting food and beverage options developed to meet the nutrition and energy needs of everyone from athletes to individuals seeking healthy food choices. PowerBar proudly fuels world-class athletes including Lance Armstrong and Michael Phelps and sponsors premier organizations and events including the Susan G. Komen Breast Cancer Foundation, The Leukemia & Lymphoma Society's Team In Training(R), Ironman North America Triathlons and the Chicago, Boston and ING New York City Marathons.

1. PowerBar Research: Tragon taste-testing research conducted in
December 2004 with sample size of 164 men. PowerBar(R) Triple
Threat(TM) Caramel Peanut Fusion was preferred more than 3 to 1 vs.
Balance Gold(R) Caramel Nut Blast. Balance Gold is a registered
trademark of The Balance Bar Food Company.

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