PowerBar Unveils New PowerBar(R) Nut Naturals and New and Improved PowerBar Harvest(R) Whole Grain Daily Nutrition Bars

BERKELEY, Calif., Jan 09, 2006 /PRNewswire via COMTEX/ -- The updated US Dietary Guidelines encourage Americans to increase consumption of a variety of nutrients including whole grains, nuts, fiber and foods that are low in saturated fat. For active individuals seeking to integrate these nutritional recommendations into their everyday lifestyles, PowerBar introduces new POWERBAR(R) NUT NATURALS and reformulated POWERBAR HARVEST(R) WHOLE GRAIN. The two new all-natural snack bar lines offer a variety of great-tasting and nutritious flavors, including seven options that meet FDA health claim standards for low saturated fat and cholesterol levels and feature a corresponding "Heart Healthy" logo to help consumers identify the products' nutritional benefits. The bars will be available nationwide in January 2006.

"The Dietary Guidelines encourage a shift to more nutrient-dense foods and an overall diet that is low in saturated fat," said PowerBar Marketing Manager Stephanie Brendel. "When partnered with a well-balanced diet, daily nutrition bars like new Nut Naturals and Harvest Whole Grain can help make snack time count. They provide a convenient and nutritionally-balanced snack option for those looking to make smarter food choices or to support dietary goals."

PowerBar Nut Naturals

The new PowerBar Nut Naturals line provides simple, all-natural nutrition for individuals who recognize the health benefits of nuts, fruits, and natural ingredients and seek healthier alternatives to traditional snack foods. Offered in three delicious crunchy flavors -- Trail Mix, Fruit & Nuts and Mixed Nuts -- Nut Naturals bars are formulated with real almonds and peanuts to offer an excellent source of protein and vitamins and minerals, and meet FDA "Heart Healthy" claim standards based on nut content, low saturated fat and cholesterol levels.(1)

All-natural nutty snack bars with the nutrition of an energy bar, the Nut Naturals line provides balanced nutrition with ten grams of protein, three grams of fiber and sixteen vitamins and minerals including 60 percent daily value of vitamin C and 70 percent daily value of vitamin E. A low Glycemic Index food, Nut Naturals bars contain zero trans fats and are low in saturated fat with one gram. Suggested retail price for Nut Naturals bars is $1.29-$1.49.

PowerBar Harvest Whole Grain

The new and improved PowerBar Harvest Whole Grain line features the same great taste and crispy, crunchy texture of the original bar, however now provides increased levels of protein, fiber, vitamins and minerals and whole grain to align well with the US Dietary Guidelines' recommendation of three daily servings of whole grains. Made with all-natural ingredients including whole oats and real fruit, each PowerBar Harvest Whole Grain bar provides energy for the short run and nutrition for the long run with one complete serving of whole grain, ten grams of protein, five grams of fiber and 23 vitamins & minerals.

PowerBar Harvest Whole Grain bars serve as a tasty and nutritious any-time-of-day snack. The line is offered in seven flavors including four "Heart Healthy" varieties based on the bars' low levels of saturated fat and cholesterol.(2) Three "dipped" flavors are bottom-dunked in a rich chocolatey or creamy yogurt coating for an indulgent, delicious taste. Suggested retail price for Harvest Whole Grain bars is $1.29-$1.49.


1. Scientific evidence suggests, but does not prove, that eating 1.5
ounces per day of most nuts, such as almonds and peanuts, as part of
a diet low in saturated fat and cholesterol may reduce the risk of
heart disease.

2. While many factors affect heart disease, diets low in saturated fat
and cholesterol may reduce the risk of this disease.

About PowerBar
PowerBar is committed to helping enhance the health and wellness of active individuals by providing convenient nutritional products and sound nutrition information. Backed by decades of sports nutrition experience, PowerBar's product line includes a full spectrum of great-tasting food and beverage options developed to meet the nutrition and energy needs of everyone from athletes to individuals seeking healthy food choices. PowerBar proudly fuels world-class athletes including Lance Armstrong and Michael Phelps, and sponsors premier organizations and events including the Susan G. Komen Breast Cancer Foundation; The Leukemia & Lymphoma Society's Team In Training(R); Ironman North America Triathlons; and the Chicago, Boston and ING New York City Marathons. PowerBar is owned by Nestle SA.

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