NEW YORK, Apr 19, 2005 (BUSINESS WIRE) -- Rodale Inc.'s Prevention(R) health magazine, is launching a line of premium vitamins and supplements under license with Windmill Health Products.
Prevention, America's leading health magazine, and the 12th largest magazine in the country, has been providing readers with the most current information on health, fitness, nutrition, and healthy, active lifestyles since 1950. It is the nation's most authoritative, trustworthy, and innovative source for practical health information. In addition to reaching more than 11 million readers every month, the magazine publishes 20 special interest titles yearly; publishes international editions in Poland, Greece, and Latin American countries; conducts national surveys examining important health issues; and hosts a highly-acclaimed Web site, Prevention.com.
Windmill(TM) Health Products, based in West Caldwell, NJ, is one of the few single-source nutritional companies. As a manufacturer, marketer and distributor of vitamin supplements, Windmill's agreement with Rodale Inc. has been keenly anticipated by the retail trade. Windmill's vitamins and dietary supplements have been sold to retailers nationwide for more than 30 years.
"As early as 1953, Prevention magazine began publishing stories such as "Vitamin D: The Sunshine Vitamin" and "The Story of Vitamin C," said Stanley Weil, Rodale's Director of Worldwide Licensing. "The launch of Prevention vitamins is consistent with our brand heritage and our mission to provide consumers with the tools they need to live healthy, whole lives."
"The vitamin marketplace is cluttered and can be overwhelming for consumers who are unsure about what they need. We've created a full line of Prevention branded nutritional products that provides real benefits and quality for consumers. Prevention breaks through the clutter and simplifies choices," said Howard Munk, Windmill's Executive Vice President.
"Good health starts with Prevention," says Joanne Loria, COO of The Joester Loria Group, Rodale's exclusive licensing agency. "The credibility of the Prevention brand offers consumers 'smart ways to live well.' Prevention premium vitamins and supplements will help customers lead healthier lives."
All of the Prevention premium vitamins and supplements are produced in accordance with GMP (Good Manufacturing Practices) and subjected to rigorous testing to ensure quality, purity and potency. Listed below are the 15 products in this comprehensive line of products:
-- Prevention High-Potency Multivitamin & Mineral for Men
-- Prevention High-Potency Multivitamin & Mineral for Women
-- Prevention Age-Defying Multivitamin & Mineral for Men
-- Prevention Age-Defying Multivitamin & Mineral for Women
-- Prevention Diabetic Support Multinutrient for Diabetics
-- Prevention Joint Health
-- Prevention Heart Health Cardio Support Formula
-- Prevention Cholesterol Control
-- Prevention Menopause Support
-- Prevention Memory Support Brain-Focus Formula
-- Prevention Vision Support Antioxidant Formula for Health Eyes
-- Prevention Multi Source Calcium
-- Prevention Dieter's Complete(TM) Support Formula
-- Prevention Prostate Health
-- Prevention Omega-3
The products will be sold in independent and chain drug stores, mass market, supermarkets, and health food stores nationwide. Prevention premium vitamins and supplements offer a 30-day supply with retail prices ranging from $7.95 to $19.95. Windmill will be promoting this innovative product line with a multi-million dollar advertising campaign, including TV, radio and print starting in Q2, 2005.