PrimaVu Introduces Gentle and Soothing Eye Drops to Relieve Tired, Dry Eyes; A New Botanical Alternative to Traditional Pharmacy Eye Drops

SAN DIEGO--Aug. 26, 2003--PrimaVu(TM), a leading provider of herbal health care products, today announced the debut of PrimaVu Herbal Eye Drops. With an estimated 12 million Americans suffering from "dry eye," PrimaVu's unique botanical formula works to gently refresh and moisturize dry and irritated eyes associated with air pollution, smoke, dust, wind, and chlorine.

According to the American Academy of Ophthalmology, over-the-counter eye drops can help alleviate "dry eye," a condition that occurs when the eye doesn't produce sufficient quality tears to keep the eye comfortable. People taking diuretics, beta-blockers, antihistamines, sleeping pills, pain relievers, anti-depressants or anti-anxiety medications may also be more prone to dry eyes.

Classed as a homeopathic product, PrimaVu's European formula offers a unique, soothing combination of the herbal ingredients German Chamomile and Euphrasia in Homeopathic Pharmacopoeia of the United States (HPUS) dilutions. German Chamomile is known for its naturally soothing properties, while Euphrasia, (Eyebright), is present as an astringent to help cleanse eyes of impurities and thus alleviate further irritation.

"Our goal in developing PrimaVu Herbal Eye Drops is to offer a soothing botanical product for health-conscious consumers who are seeking safe and effective alternatives to traditional eye drops" says Roger Carr, PrimaVu's vice president of marketing and sales.

Relying on a higher concentration of botanical extracts than typical homeopathic products, PrimaVu Herbal Eye Drops are specially formulated to gently lubricate eyes and alleviate irritation associated with dry eye conditions. For information on where to purchase PrimaVu Herbal Eye Drops, call 866-339-6589 or visit

About PrimaVu

PrimaVu is a leading provider of herbal health care products. PrimaVu's products are manufactured in Germany and comply with homeopathic guidelines established by the FDA and Homeopathic Pharmacopoeia of the United States (HPUS).

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