BodyShaping by Prolab to Be Introduced to 85 Million Homes Nationwide on QVC
CHATSWORTH, Calif., Jan 19, 2004 -- Prolab, a leader in sports/fitness nutrition products, has announced an exclusive partnership with ESPN2's popular fitness show, BodyShaping(R). Prolab and BodyShaping(R) will create a new line of nutritional supplements called BodyShaping(R) by Prolab(R), which is being launched as part of a comprehensive fitness program. The line of products is being made available to consumers on QVC, the nation's leading electronic retailer, on Wednesday, January 21, at 5:00 p.m. EST.
Prolab, a division of nutritional supplement maker Natrol, Inc. (Nasdaq:NTOL), developed the alliance with BodyShaping(R) to offer health-conscious consumers a convenient and flexible way to support a fit lifestyle.
"As ESPN2's longest running fitness program, BodyShaping(R) has become a leading source of information and inspiration to fitness-conscious Americans," said Peter Leighton, Natrol's Vice President of Marketing. "The BodyShaping(R) by Prolab(R) fitness line is designed to support weight management and encourage a fit lifestyle along with a healthy calorie reduction and exercise program," added John Traetta, President of BodyShaping(R).
The BodyShaping(R) by Prolab(R) fitness line includes several products, which can be purchased individually or in combination on QVC:
BodyShaping(R) by Prolab(R) Nutritional Supplements(a):
-- Weight Loss Support Multivitamin -
Helps temporarily boost metabolism while supplying 23 vitamins
and minerals, as well as thermogenic green tea(a).
-- TripleLean(TM) Triple Action Diet Formula -
A powerful formula that addresses the three key mechanisms
that support healthy weight loss. Three ingredients to support
a weight management plan, including a scientifically proven
thermogenic ingredient that temporarily boosts metabolism and
helps give energy.(a)
-- Omega-3 Glucosamine -
The next generation in safe, natural joint care. Maximizes
effectiveness by combining three of the most beneficial
ingredients shown to assist with joint care - Omega-3
essential fatty acids, glucosamine and chondroitin sulfate.
-- Meal Supplement for a Lean Body -
A balanced meal supplement that delivers precise ratios of
protein, fibrous complex carbohydrates and essential fats in a
convenient and delicious cinnamon-oatmeal-flavored shake mix.
-- Tonalin(R) CLA -
Increases the ratio of lean body mass and offers a rich source
of conjugated linoleic acid to supplement the diet naturally.
Tonalin(R) CLA is a patented form of conjugated linoleic
Fitness Products from ESPN2's BodyShaping(R) Experts:
-- Dual Action Mini Stepper with Power Cords and Stability Plate-
The BodyShaping DualAction MiniStepper is a deluxe stepper
with stride adjustment and power cords for upper body
resistance. Motivational electronics include time, count and
-- Sculpting System with 3 Workout Videos -
A complete exercise package, the Sculpting System includes two
four-inch BodyShaping steps and three workout videos for
complete bun sculpting, ab sculpting and cardiovascular
Joining the QVC show host will be BodyShaping's spokesperson and fitness expert Mary Jean Traetta and Prolab consultant Sherry Torkos, BSc, Phm, nutrition expert and author of "Breaking the Age Barrier."
"Healthy living is usually at the top of many New Year's resolution lists and we feel that this is an ideal time to introduce this new line of products to consumers nationwide," added John Kelly, QVC's Vice President of Marketing.
Prolab Nutrition, Inc. develops and markets the Prolab(R) and BodyShaping(R) by Prolab(R) brands of sports nutrition products, which are marketed to athletes and health-conscious individuals seeking a high degree of physical performance. Prolab(R) brand products are available nationwide and in 40 countries around the world through gyms, independent health food stores and chains, U.S. military bases, General Nutrition Centers (GNC) and fitness centers. Prolab is a division of Natrol, Inc. (Nasdaq:NTOL), a manufacturer and marketer of branded nutritional supplements.
BodyShaping(R) Inc. has been a leader in the health and fitness industry for over 14 years. The BodyShaping(R) fitness program reaches millions of viewers each week and can be seen daily on ESPN2, now in over 80 million homes in the United States. BodyShaping(R) combines the latest fitness exercise programs with proper nutrition to create a wide variety of brand name products, leading to millions of sales of aerobic steps, exercise videos and fitness equipment. BodyShaping.com receives approximately 3 million hits each month and contains programming information and promotional giveaways.
BodyShaping(R) is a registered trademark of High Bar Productions, Ltd. ESPN2(R) is a registered trademark of ESPN, Inc.
These products are to be used in conjunction with a healthy calorie reduction and exercise program.
(a) These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.