Provexis Plc has recruited highly respected sports nutrition academic Dr. James Morton to its specialist Science in Sport (SiS) business. In his role as Senior Sports Nutritionist, James will focus on endurance sport and communicating the benefits of SiS sports nutrition to support training competition for elite athletes and serious amateurs.
Senior Lecturer in Exercise Metabolism & Nutrition within the School of Sport and Exercise Sciences at Liverpool John Moores University (LJMU), James brings over 10 years research and consultancy experience to the business. In addition to his academic work, James is the current performance nutritionist to Liverpool FC and also specializes in providing nutritional and conditioning support to both professional and amateur boxers.
“We’re delighted to welcome James into the SiS business,” comments Stephen Moon, chief executive officer of Provexis. “His academic and research background will bring powerful insights into endurance sports nutrition that will help inform our product development programme and existing portfolio. This is a very dynamic time for the SiS business as we look to extend our scientific research capability and deliver new innovations to the sports nutrition market.”
“I’m very excited to be working with the team at SiS,” adds James. “The company has carried out some interesting research and is already heavily involved in working with elite athletes and professional sports teams, so it will be interesting to apply my experience to its product portfolio and help to communicate the all round benefits of a scientific approach to sports nutrition.”
In addition to his undergraduate and PhD achievements, James has collected several awards in recent years. Relating to his work examining the exercise-induced stress response of human skeletal muscle and for his work in this area he was awarded with ‘Young Investigator Awards’ from the European College of Sport Science (2006 and 2008) and with a 'Recently Qualified Researcher Award' from the British Association of Sport and Exercise Sciences (2007). He has also led and collaborated in over 30 research papers and publications.