Provexis partners with top cyclist

Provexis partners with top cyclist

Provexis plc has announced an official partnership between its sports nutrition business, Science in Sport, and the UK’s top amateur cyclist, Michael Hutchinson.

Provexis plc has announced an official partnership between its sports nutrition business, Science in Sport (SiS) and the UK’s top amateur cyclist, Michael Hutchinson.

SiS will provide Michael with a range of energy, hydration and supplement products to fuel him on his way to continued success. An expert time trialist, Michael is the current 25, 50 and 100-mile UK champion which adds to his unrivalled haul of 51 time trial titles. He is also an award-winning author, collecting the Best New Writer prize at the 2007 British Sports Book Awards, and is a regular cycling commentator on Eurosport.

“We’re delighted to be partnering with Michael,” comments Provexis CEO Stephen Moon. “As the top amateur racer in the UK, he is a respected figure in the thriving cycling community and we feel his dedication and will to succeed embodies the SiS brand. Michael has used SiS products for over a decade and we’re very proud to extend our relationship as his official sports nutrition partner.”

This news follows a series of announcements from SiS reinforcing its position as a leading sports nutrition brand in cycling. The business has recently appointed Team GB cyclist and Olympic gold medalist Rebecca Romero has a brand ambassador and is also working with World Junior Road Race Champion Lucy Garner, and a selection of top professional cycling teams.

“These are exciting times for SiS,” adds Stephen. “Since acquiring the business Provexis has built on the company’s strong position in cycling, and relationships with experienced and talented athletes. This insight into product performance helps to inform our product development and commitment to providing innovative, effective formulations.”

 

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