The Pulse Beverage Corporation PLSB +1.50% (the "Company" or "Pulse") has announced the launch of Cabana(TM) Lemonades by Pulse(R), a line-up of refreshing, all-natural, "good-for-you," ready-to-drink lemonades in five distinct and great tasting flavors, offering significantly reduced calories without the use of artificial sweeteners or coloring. Cabana(TM) Lemonades offer approximately 40% less calories than its competitors and are positioned to enter the market as the only All-Natural Lemonade brand. The fact that Pulse's Cabana(TM) Lemonades contain no preservatives or artificial sweeteners means that they can be sold in health food stores such as Whole Foods, GNC Live Well, Vitamin Cottage and Sunflower.
Pulse's CEO, Robert E. Yates, comments "Nationally, only a handful of companies market ready-to-drink lemonades and there are only two major brands, AriZona(R) and Calypso(R), and a few other brands, such as Country Time Lemonade, none of which contain 100% natural ingredients. Our premium lemonades will be packaged in eye-catching 20 fl. oz. glass bottles and the combination of superior product and packaging will readily position us to successfully penetrate the market. We will have our Cabana(TM) Lemonades on the shelves in July 2011, just in time for the summer lemonade season. This is perfect timing to announce details of our lemonade product launch considering its National Lemonade Day (www.lemonadeday.org) on May 22nd. We are in discussions with the organizers of the event and are preparing to help out in a major way."
Pulse intends to position its Cabana(TM) Lemonades as natural complements to food in an effort to broaden their appeal and insulate against any seasonal fall-off. Pulse believes that Cabana(TM) Lemonades are the refreshing and healthy beverage choice for any occasion and any season.
Pulse has contracted its first bottling facility and aims to start production of its lemonade products in June 2011. The lemonade market is well established and there's an immediate demand. Pulse's Cabana(TM) Lemonades, being all natural, lower calorie, and "good-for-you," are in-line with its corporate mission to reach a large demographic by aiming to be the healthiest, all-natural lemonade in the marketplace.
Details of the Company's business, finances and agreements can be found as part of the Company's continuous public disclosure as a reporting issuer under the Securities Exchange Act of 1934 filed with the Securities and Exchange Commission's ("SEC") EDGAR database. For more information, please visit: www.pulsebeverage.com.
About Pulse Beverage Corporation PLSB +1.50% The Pulse Beverage Corporation manufactures, distributes and markets the PULSE(R) brand of NutriPurpose(TM) beverages originally developed by a major healthcare company and containing effective ingredients widely considered to be critical to adult health. For more information, please visit: www.pulsebeverage.com.