Pure Fruit Technologies to Discuss Growing Market for Therapeutic Fruit Juice Supplements at Expo West

AMERICAN FORK, Utah, January 23, 2006 - Pure Fruit Technologies, a Utah-based manufacturer of innovative nutritional juice supplements, will be hosting an education session entitled "Therapeutic Fruit Juice Blends: Why Now?" at the Natural Products Expo West trade show at the Anaheim Convention Center on Friday, March 24, 2006 from 9:30 ­ 10:30 a.m. in room 207C.

For centuries, native Asian fruits have been used for medicinal purposes. However, the benefits of these fruits have not been available to consumers throughout the rest of the world until recently. In this session, Dave Boyd, director of global operations and Dr. Wayne Geilman, director of product technologies and food science at Pure Fruit Technologies will discuss the history behind these therapeutic fruits, present scientific evidence documenting their numerous health benefits and highlight the technology that is bringing these fruits in the form of nutritional juice-based supplements to consumers worldwide.

Pure Fruit Technologies will also be showcasing several new lines of potent exotic fruit juice-based nutritional supplements at Expo West. Each new line combines a distinct blend of nutrients to deliver unique health benefits including increased energy and stamina, enhanced cell regeneration and improved digestion. The company will also be extending its Mango.xan product line. Mango.xan is made from the mangosteen fruit and other pure fruit juices and is extremely high in xanthones, a unique class of high-powered antioxidants. To taste these new fruit-based liquid supplements from Pure Fruit Technologies and learn about the unique health benefits they provide, visit booth #1915.

Pure Fruit Technologies, www.mangoxan.com, is a liquid nutritional supplement manufacturing and marketing company in American Fork, Utah. Through ongoing research and testing, Pure Fruit Technologies ensures high quality, potent and delicious "fruitraceutical" products. The company's products are sold wholesale to health food retailers and distributors worldwide and are also available direct-to-consumers online.

Natural Products Expo West, www.expowest.com, is the largest natural products tradeshow in North America, spanning 250,000 square feet of exhibit space and attracting buyers from around the globe. This year's annual tradeshow and conference will host more than 2,500 exhibitors and welcome over 38,000 attendees.

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