Pure Fruit Technologies Honored with Business Achievement Award from Nutrition Business Journal

AMERICAN FORK, Utah, February 7, 2006 - Pure Fruit Technologies, a Utah-based manufacturer of innovative nutritional juice supplements, was awarded a bronze medal in the growth in small companies category by the Nutrition Business Journal (NBJ).

The NBJ Business Achievement Awards recognize companies for their distinguished achievements in various business categories within the natural products industry including: growth in large, mid-size and small companies; growth in ingredient suppliers; stock performance; investment in science and research; efforts on behalf of the industry; personal achievement; environment and sustainability; social responsibility; customer service and education; and product merit. Awards will be presented to attending companies in a special ceremony at the NBJ Newport Summit, July 26 - 28, 2006, in Dana Point, Calif.

"We are pleased to be recognized by the Nutrition Business Journal for our strong growth in 2005," stated Dave Boyd, director of global operations, Pure Fruit Technologies. "This award is a direct result of the hard work of our staff and partners. Moving into 2006 we will continue to bring the highest quality, most potent exotic fruit-based supplements to consumers throughout the world."

Nutrition Business Journal, a research, publishing and consulting company serving the nutrition, natural products and alternative health care industries acknowledged the tremendous growth surrounding the company's flagship product Mango.xan, a mangosteen-based nutritional supplement. Sales of Mango.xan were up 550 percent over 2004, and the product is currently available in several thousand retail outlets compared to fewer than 200 stores in 2004. Additionally, production of Mango.xan is up from 6,500 bottles a month in 2004 to 52,000 bottles a month in 2005. Pure Fruit Technologies also expanded its staff by 40 percent in 2005 and moved into a new building to accommodate the growth.

Pure Fruit Technologies, www.purefruittechnologies.com, is a liquid nutritional supplement manufacturing and marketing company in American Fork, Utah. Through ongoing research and testing, Pure Fruit Technologies ensures high quality, potent and delicious "fruitraceutical" products. The company's products are sold wholesale to health food retailers and distributors worldwide and are also available direct-to-consumers online.

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