Pure Fruit Technologies Honored with a Product Merit Award from Nutrition Business Journal

AMERICAN FORK, Utah, February 6, 2007 - Pure Fruit Technologies was awarded a product merit award by the Nutrition Business Journal (NBJ) for three additions to its line of exotic juice supplements: Seabuck-7(TM) Rejuvenation Formula (seabuckthorn berry); Gac-Chi(TM) Heart & Vision Formula (gac fruit); and Goji-Zen(TM) Longevity Formula (goji berry). The NBJ Business Achievement Awards recognize companies for their distinguished achievements in various business categories within the natural products industry. Awards will be presented to attending companies in a special ceremony at the NBJ Newport Summit, July 18 - 20, 2007, in Laguna Niguel, Calif.

"We are honored to have Seabuck-7, Gac-Chi and Goji-Zen recognized by the Nutrition Business Journal. We formulated these juices to be the most potent, best-tasting, affordable juice supplements on the market and we feel this award validates our efforts," stated Dave Boyd, director of global operations, Pure Fruit Technologies.

Nutrition Business Journal, a research, publishing and consulting company serving the nutrition, natural products and alternative healthcare industries acknowledged the superior quality of Pure Fruit Technologies' newest juice supplement offerings.

- Seabuck-7 can help support circulation and a healthy cardiovascular system, as well as improve skin tone and quality. Seabuck-7 delivers more than 190 bioactive compounds and contains 71 percent more lutein and 24 percent more quercetin than other brands.

- Gac-Chi can help support eye and heart health. Gac fruit is a natural source of beta-carotene and lycopene. These carotenoids are also lipid-bound, which enhances absorption. Gac-Chi contains the highest level of dextran polysaccharides compared to other liquid gac supplements.

- Goji-Zen can help fight the natural effects of aging and fortify the muscles. Goji-Zen is one of the only goji supplements that uses the whole berry, peel and pulp. It offers several highly bioavailable compounds including 18 amino acids, 21 minerals, 29 types of fatty acids and numerous B vitamins. Each one-ounce serving also delivers 35 grams of betaine, which is 47 percent more than other brands.

Pure Fruit Technologies is a Utah-based manufacturer of healthy, exotic, whole-fruit juice supplements. The company has searched the globe for exotic fruits that deliver an array of health benefits, including mangosteen, seabuckthorn, goji and gac, and brought them to consumers in the form of potent, high quality and delicious juice supplements. Founded in 2002, Pure Fruit Technologies' first product was Mango-xan(R) Antioxidant Recovery Formula. The company has expanded its offerings to include Seabuck-7(TM) Rejuvenation Formula, Goji-Zen(TM) Longevity Formula and Gac-Chi(TM) Heart & Vision Formula. Pure Fruit Technologies' products are made from the whole fruit and are sold wholesale to health food retailers and distributors worldwide, as well as direct-to-consumers online. To learn more about Pure Fruit Technologies visit www.pft.com.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

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