Pure Fruit Technologies Selects IMG to Manage Marketing Communications Outreach

SALT LAKE CITY, June 7, 2006 - Integrated Marketing Group (IMG), a marketing and branding agency servicing a national and international clientele, has established a full-service relationship with Pure Fruit Technologies, a Utah-based manufacturer of liquid dietary supplements. IMG will develop and execute an integrated branding campaign that includes consumer and trade advertising, public relations, packaging design and collateral development for the company's flagship product, Mango-xan, a mangosteen fruit based supplement, plus new product lines including Goji-Zen, Gac-Chi and Seabuck-7.

"Pure Fruit Technologies has literally 'birthed' a new supplement category, and we look forward to helping them raise visibility surrounding their innovative line of fruit-based liquid dietary supplements," stated Jeff Hilton, IMG president and partner. "We are very pleased that Pure Fruit Technologies has selected IMG to spearhead their national marketing and public relations efforts."

Pure Fruit Technologies, www.mangoxan.com, is a liquid nutritional supplement manufacturing and marketing company in American Fork, Utah. Through ongoing research and testing, Pure Fruit Technologies ensures high quality, value-added products. The company's products are sold wholesale to health food retailers and distributors worldwide.

Integrated Marketing Group, www.imgbranding.com, is a marketing and brand consultancy created to optimize all aspects of marketing communications including: corporate identity, advertising, public relations, internet marketing, research, packaging, merchandising, sales promotion, educational programs, trade show presence and direct marketing. Its principals have created a marketing firm with a diverse background of creative development and strategic planning skills to serve the healthy lifestyles, food and personal care industries. IMG was the first agency in the United States to certify in the Federal Trade Commission Advertising Compliance Course for dietary supplements.

# # #

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.