PureCircle to share global stevia supply chain insights at world's first global stevia forum

FLORHAM PARK, N.J. - March 30, 2009 - Following the launch of several high profile consumer product brands containing PureVia™Reb A, PureCircle, the world's leading producer of Reb A, has been invited to share current insights on its rapidly developing global stevia supply chain at Stevia World 2009 on May 14-15, in Shanghai.

PureCircle produces and markets a range of natural sweeteners internationally and is involved in the sourcing of dry stevia leaves, extraction, refining of high-purity Reb A into sweeteners and marketing these sweeteners to food and beverage manufacturers worldwide.

At Stevia World, PureCircle Corporate VP Supply Chain, Dorn Wenninger, will share PureCircle’s global stevia supply chain and key success factors in a presentation entitled, “Key Success of Reb A to Multinational Food & Beverage Companies.”

“Both stevia leaf production and Reb A sales are expanding at an exponential rate on the heels of FDA’s ‘no objection’ letter of Reb A 97% in the U.S. market,” said Wenninger. “As the world’s leading supplier of Reb A, PureCircle is excited about the exchange of ideas and networking opportunity between the world’s leading scientists, producers and other key players in the industry in Shanghai on May 14 and 15.”

Wenninger is responsible for all supply-side operations including breeding, propagation, production, joint ventures, extraction and refinery factories, and logistics at Pure Circle. In this position, he is also responsible for directing all corporate works with independent farmers in Thailand, Vietnam, Indonesia, Laos, China, Paraguay, and Kenya to grow high-quality stevia leaf, and works closely with local communities to maximize socioeconomic and environmental benefits for these communities.

About Stevia World
Stevia World 2009 in Shanghai is a showcase of the who’s who in the stevia sector, including top stevia growers, refiners, traders, key stevia organizations, government officials, scientists, and investors who will highlight upcoming opportunities, pinpoint regulatory challenges & share market updates. To find more about Stevia World in Shanghai from May 14 to 15, 2009, go to www.steviaworldforum.com

About PureCircle
PureCircle is a pioneer in the extraction of natural goodness from plants and the world's leading producer of high-purity PureVia™ Rebaudioside A (Reb A) with a vertically integrated supply chain operating in three continents. PureCircle markets a range of natural high-intensity sweeteners internationally. Activities range from sourcing of dry stevia leaves and extraction, and refining of stevia extracts into sweeteners and marketing of these sweeteners to food and beverage manufacturers worldwide. Global partners include: PepsiCo and Cargill. PureCircle is listed on the London Stock Exchange AIM market with the ticker symbol: LSE.PURE. For more information, visit www.purecircle.com.


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