Pyure Brands, LLC, a leading supplier of high purity organic stevia extracts and retail products, announces a national rollout with Whole Foods Market and has partnered with United Natural Foods Inc. to handle distribution for their new line of organic stevia sweeteners.
“We identified a huge opportunity to access an untapped segment in the marketplace”
Benjamin Fleischer, CEO and founder of Pyure Brands said, “After the announcement of our PyureOrganic™ extract line, Pyure received an influx of interest from retailers and manufacturers. We are excited to give attendees at Natural Products Expo West an opportunity to sample the product before it hits store shelves. Our stevia is QAI-certified and features a blend of PyureOrganic extract and Organic Agave Inulin Fiber, a probiotic that aids digestion.”
To facilitate sales within the organic trade, Pyure Brands partnered with Integrated Organics, a leader in marketing and product management within the natural marketplace. David Byrnes, CEO of Integrated Organic stated, “stevia is becoming the sweetener of choice among health conscious shoppers and the Pyure organic stevia brand will be a major success for retailers and consumers.”
“We identified a huge opportunity to access an untapped segment in the marketplace,” said Adam Gordon, the Vice President and Head of Commercial Sales for Pyure Brands. “Last year we solidified relationships with major food and beverage manufacturers and Pyure Brands is committed to maintaining its position as an industry leader in core markets with innovation and product diversity,” added Mr. Gordon.
Additionally, Pyure Brands is launching the first ever organic stevia/cane-sugar, calorie-reduced syrup blend called “Pyure Hun-ee”; designed to offer an alternative to stevia powdered extracts.
Both products will be available at Expo West (booth 2009), and the Pyure brand organic-certified tabletop sweetener is available in Whole Foods Market beginning in April.
About Pyure Brands
Pyure Brands is a leading supplier of stevia extracts, blends and tabletop sweeteners. It holds key global strategic alliances with distributors, manufacturers, flavor specialists and retailers to bring stevia solutions for food, beverage, nutraceutical and pharmaceutical applications.
Pyure Brands oversees control of a fully integrated supply chain; from its proprietary extraction and production process to distribution of final product through its experienced sales and marketing teams. For more information, visit www.pyuresweet.com.