DHA omega-3 innovator Martek Biosciences Corporation has announced that its flagship product, life'sDHA(TM), is featured in a new line of salad dressings and sandwich toppings available at Quiznos, one of North America's largest quick service sandwich restaurants.
life'sDHA will be used to fortify 16 varieties of sauces and dressings. The life'sDHA logo will be prominently displayed on in-restaurant packaging and promotions, and in many marketing efforts.
"We are pleased to be working with Quiznos, a national chain with nearly 4,000 stores, to offer consumers healthier options with a variety of toppings and dressings enriched with life'sDHA," said Joe Buron, vice president of sales and marketing for Martek. "This product launch is a significant milestone as we seek to further expand our presence in all categories of the U.S. food and beverage industry, including restaurants and foodservice."
"Our customers want delicious flavor and high-quality ingredients. Quiznos dressings and sauces illustrate how a variety of family-friendly products can incorporate life'sDHA. Adding life'sDHA to many of our dressings and sauces also helps Quiznos keep with its heritage of innovation," said Jason Robson, executive vice president of marketing for Quiznos.
DHA (docosahexaenoic acid) omega-3 is a long-chain omega-3 fatty acid that serves as a primary building block for the brain and the eyes and supports brain, eye and cardiovascular health throughout life. There is a large and growing body of scientific evidence demonstrating that people of all ages, from infants to aging adults, benefit from an adequate supply of DHA omega-3 in the diet. Scientific reviews highlight the benefits of DHA omega-3, yet despite its importance, Americans have among the lowest dietary intakes of DHA omega-3 in the world.
Fish are often incorrectly thought to be the only source of DHA omega-3. However, life'sDHA offers a trusted, vegetarian form of algal DHA that contains no oceanic pollutants and toxins. Fish are an abundant source of DHA because of the DHA-rich microalgae in their food chain; life'sDHA is derived from microalgae and produced in an FDA-inspected facility, from start to finish, using a sustainable source that does not deplete ocean resources. life'sDHA is found in numerous foods, beverages and supplements for people of all ages. It is also the only source of DHA used in U.S. infant formula and is available in more than 95 percent of the formulas on the U.S. market.
Now in its 30th year, Denver-based Quiznos is a national chain designed for today's busy consumers who are looking for a tasty, freshly prepared alternative to traditional fast-food restaurants. Using only premium ingredients, Quiznos' nearly 4,000 restaurants offer creative, chef-inspired recipes for sandwiches, soups and salads.
CNN Money ranked toasty sub pioneer Quiznos as the No. 2 most popular franchise of the past decade in 2010. In 2009, Quiznos' Toasty Torpedoes earned a spot as one of the top 10 new product introductions from the Most Memorable New Product Launch Survey. Also in 2009, QSR Magazine ranked Quiznos No. 19 overall in its Top 50 Chains in system-wide sales. In October 2007, Quiznos was recognized for leading the QSR industry in wait time performance by the Mystery Shopping Providers Association's (MSPA) 2007 Wait Time Study. In May 2007, Zagat's consumer surveys listed Quiznos in the top 5 for Top Food, Top Facilities, Top Service and Top Overall, ahead of its direct competitors. For further information, please visit www.quiznos.com.
Martek Biosciences Corporation /quotes/comstock/15*!matk/quotes/nls/matk (MATK 22.50, +0.13, +0.58%) is a leader in the innovation, development, production and sales of high-value products from microbial sources that promote health and wellness through nutrition. The company is the world's leading provider of algal DHA omega-3 with its flagship product, life'sDHA(TM), a sustainable and vegetarian source of algal DHA omega-3 important for brain, heart and eye health throughout life for use in foods, beverages, infant formula and supplements. The company also produces life'sARA(TM) (arachidonic acid), an omega-6 fatty acid, for use in infant formula and growing-up milks. Additionally, Martek's subsidiary, Amerifit Brands, develops, markets and distributes branded consumer health and wellness products in major mass, club, drug, grocery and specialty stores and holds leading brand positions in all of its key product categories. For more information on Martek Biosciences, visit http://www.martek.com/. For a complete list of life'sDHA(TM) or life'sARA(TM) products, visit http://www.lifesdha.com/. For more information about Amerifit Brands, visit www.amerifit.com.