CHICAGO, August 29, 2005 – MWW Group (www.mww.com), one of the nation’s top ten public relations firms, today announced it has been retained by RD Foods to develop a brand for the company and its line of cholesterol-lowering, high fiber cookies. MWW Group will engage a product launch and strategic communications campaign to educate consumers and key influencers about the company and its innovative cookie line. MWW will provide RD Foods with strategic marketplace positioning, creative services, scientific research marketing and ongoing professional consultation.
“RD Foods is led by two knowledgeable, inventive dietitians with a genuine vision of how to help people take stronger direction of their health. Our Nutritional and Functional Foods Practice specializes in creating brands for progressive companies like RD Foods and their line of health-promoting cookies,” said John Digles, senior vice president and general manager of MWW Group’s Chicago office. “Our launch plan will market scientific research along with product performance. These are cookies with ingredients shown to lower cholesterol and they taste great, so consumers can make a commitment to the product.”
“MWW Group’s team of functional food brand experts, creatives, scientific marketing specialists and consumer media relations pros have the expertise to help us create and market an exciting brand presence,” said Wendy Miller, co-founder of RD Foods. “This is going to be an exciting year for RD Foods and we are glad to have a strategic partnership with MWW that can empower us to maximize the opportunities.”
About RD Foods
Founded by two practicing registered dietitians, RD Foods is a functional foods company based in New Jersey. After counseling many patients with nutritional interventions in the treatment and prevention of heart disease, RD Foods developed the unique, patent-pending formula which is at the core of its product offering. The RD Foods cookie line is the first product to incorporate the high levels of soluble fiber and phytosterols needed to reduce blood cholesterol. RD Foods cookies impart a positive message of "eating well" rather than the message of "reduce or avoid.” This positive message is strategically designed to bolster future products derived from the company’s batter-based formula offering many enjoyable options in the treatment and prevention of high cholesterol.
About MWW Group
This is the third consecutive year that MWW has been honored with the #1 ranking in the 2005 Holmes Report/Kelly & Lugbauer agency client satisfaction survey. MWW achieved top rankings in the categories of account leadership, strength of account team, creativity, strategy and planning, and program execution.
MWW Group is one of the nation’s top ten public relations agencies and is known for its results-driven approach to public relations. The agency is nationally recognized for its work in consumer marketing, corporate communications, investor relations, public affairs and government relations, and healthcare. Headquartered in East Rutherford, N.J., MWW has seven full-service offices representing national and multinational companies, including Sun Microsystems; McDonald's; Nikon; Bank of America; Bally Total Fitness; FreshDirect; New Jersey Lottery; Dassault Falcon; Trans World Entertainment; Scottish Enterprise; Verizon; CIT Group, Inc.; Oxford Health Plans; Roche; The Mills Corporation; The Palm Restaurants and many Fortune 1000 clients in the consumer, professional services and industrial sectors. MWW Group is part of the Interpublic Group of Companies (NYSE: IPG). For more information on MWW Group, visit www.mww.com.
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