Waltham, MA – Recycline, Inc.®, a leading environmental consumer products company, has introduced the first environment-friendly alternative to the disposable razor. The new Preserve(TM) Razor Recyclable is now available at all Whole Foods, Wild Oats, and many other Natural Product retailers as well as through distributors nationwide.
Recycline is catering to the estimated 63 million consumers in the US who consider the environment when making purchasing decisions and to the retailers that sell natural products to them.
The Preserve Razor Recyclable is the latest addition to the Preserve brand, which already includes the number one selling toothbrush line in the natural product marketplace. “The razor category in the natural channel has been void of an innovative offering and it has taken us two years to fill it so we are extremely excited about this launch,” says Recycline President and founder Eric Hudson. “As our first step in the category, the Preserve Razor Recyclable attacks the unnecessary resources consumed by disposable razors in the US. This year, we are on track to launch the Preserve Razor Replaceable, which will give us a family of environment-friendly shaving products,” adds Hudson.
Like the Preserve® Toothbrush, the handles of the Preserve Razor Recyclable are made from 100% recycled plastics - at least 65% are recycled Stonyfield Farm® yogurt cups. The handles are also completely recyclable through community recycling programs that accept #5 plastics or by using Recycline’s postage-paid recycling mailer. Two features make the Preserve Razor Recyclable ideal for recycling and help reduce resources consumed during its manufacture: first, Recycline’s new patent-pending design uses only one type of material in the handle and, second, its unique attachment mechanism enables the user to easily pop off the blade when finished, and either recycle the handle or replace the blade, both of which extend the life of the razor handle beyond a typical disposable.
Toothbrushes collected by Recycline through their postage-paid mailer program are recycled into plastic lumber for decks and park benches and the same will be true for the Preserve Razor handles. "It is important for us to be involved in this partnership with Recycline as it demonstrates the extent of what companies can do to take responsibility for their products from design to disposal," states Gary Hirshberg, President and CEO of Stonyfield Farm.
“Sourcing recycled materials for consumer products instead of using virgin resources is a great way to support natural resource conservation and reduce dependence on imported oil and gas,” states Hudson. “Most don’t realize that plastics are made with valuable resources like natural gas and oil. Using recycled materials reduces the costs to our environment caused by the exploration, mining, reprocessing and transportation of these precious resources. And since disposable razors contribute an estimated two million pounds of virgin plastics to landfills every year in the US, it is important to look at the life-cycle of the product and design it so that it can be recycled again,” adds Hudson.
Not only does the new Preserve Razor Recyclable have an eco-friendly edge over the competition, it also features an ergonomic handle that has contours and gripping regions which provide comfort, ease and effective performance. Twin blades that flex and pivot prevent nicks and cuts and provide a smooth, close shave. Premium blade coating ensures smooth strokes. The razor design was created over two years with a design team comprised of graduates of the Stanford, MIT, Cornell and RISD schools of design and engineering.
Recycline products are sold in more than 2,500 natural food stores and supermarkets nationwide
Recycline provides high-quality recycled products to consumers in response to the growth in recycling and the evolution of environmental concern. Recycline’s products include the Preserve toothbrush, the #1 selling toothbrush in the natural channel, and the Preserve Razor Recyclable, the first disposable razor made from 100% recycled plastic with a recyclable handle. The Preserve brand’s key message is “Preserve your Health, Preserve the Earth”. The company’s mission is to help consumers conserve – to develop products with improved function and that are responsible to the Earth. To learn more about Recycline and the Preserve brand, please visit www.recycline.com or call 888-354-7296.