Reliv Board Authorizes Plans to Enter Lucrative German Market

CHESTERFIELD, Mo., Jan 21, 2005 /PRNewswire-FirstCall via COMTEX/ -- Reliv International, Inc. (RELV), an international manufacturer and network marketer of nutritional supplements and other products, today announced that the company's Board of Directors has authorized expansion of Reliv's network marketing operations to Germany and surrounding countries in Europe.

Stephen Merrick, Senior Vice President of International Development for Reliv stated, "This is an exciting time for our company as we begin to effectively expand our presence in the European market. Work is now under way for our entry to Germany and we anticipate initiating operations there in the latter half of 2005. Europe represents a significant and untapped market for Reliv and we look forward to the potential positive growth impact our entry into Germany will have. Based on the potential success of our German operations we anticipate that we will have the ability to announce the expansion of our European network marketing operations into surrounding countries sometime in 2006."

"According to the Direct Selling Association and other sources, Germany is one of the top five markets in the world representing a direct selling market in excess of $4 billion," reported Scott Montgomery, Senior Vice President of Worldwide Operations for Reliv. "The interest, support, and effort of our distributors are keys to our success in any market entry and our distributors have expressed more interest in Germany than in any other new market we have entered. With this enthusiasm, and the momentum of our continued success here in the United States, we are anticipating wide distributor participation in this effort."

Reliv International, Inc., based in suburban St. Louis, develops, manufactures and distributes several lines of high-quality food products, including nutritional and fiber supplements, diet management product, functional foods and sports drink mixes. Its proprietary product line includes soy-based food products and personal care products. Reliv's common stock trades on the Nasdaq Stock Market(R) under the symbol RELV.

Reliv now sells its products through a network of independent distributors in 10 countries, including the United States, Australia, Canada, Ireland, Malaysia, Mexico, the Philippines, Singapore, New Zealand, and the United Kingdom. For more information about Reliv, please visit our website at .

NOTE: This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act. Actual results could differ materially from those projected in the forward-looking statements, which involve a number of risks and uncertainties, including reliance on the Company's network of independent distributors, government regulation of products, manufacturing and marketing, and the risk associated with international expansion. Forward-looking statements in this release include the Company's statements that (1) The entry to Germany may have potential positive growth impact, (2) the Company expects to begin conducting operations in Germany in the latter half of 2005 and in surrounding countries starting in 2006 and (3) " ... .[W]e are anticipating wide distributor participation in this effort." These statements and the other contents of this release should be considered in conjunction with the warnings and cautionary statements contained in Reliv's most recent filings with the Securities and Exchange Commission on Forms 10-Q and 10-K.

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