Amid controversy over popular keratin hair smoothing treatments, ResVitále, a line of natural beauty supplements sold exclusively at GNC, launches Keratin Enhance, a safe and effective capsule formula with Cynatine® HNS Keratin, an ingredient clinically tested to restore hair strength and shine.
On April 11, 2011, the U.S. Department of Labor's Occupational Safety and Health Administration issued a hazard alert warning about dangerous levels of formaldehyde found in keratin hair smoothing treatments (also called Brazilian blowouts).
A clinically researched alternative to these potentially dangerous treatments, ResVitále’s Keratin Enhance features first-to-market Cynatine® HNS Keratin, an all-natural digestible form of keratin protein capable of binding to hair to improve its strength, brightness and flexibility. It leads to less breakage, and improves shine and brilliance, but will not straighten hair. Keratin is the most abundant beautifying protein that makes up 97 percent of your hair and nails, and supplies the necessary amino acids to help revitalize dry and brittle areas.
“Cynatine HNS is a specific solubilized and bio-available form of keratin, which has been tested for safety and efficacy as an ingestible product in human clinical studies,” said Robert H. Veghte, chief science officer at Roxlor International. “It is not the same as the hydrolyzed keratin often used in keratin hair treatments, which is not bio-available and should be used only in cosmetic applications.”
Keratin hair smoothing treatments work by coating hair cuticles with keratin protein while formaldehyde helps bind keratin to hair, straightening it. Formaldehyde is a dangerous chemical, identified as a human carcinogen by many countries and scientific institutions, causing such symptoms as allergic reactions, blisters developing on the scalp, and hair loss, the Environmental Working Group reported.
ResVitále’s Keratin Enhance is an all-natural supplement that sources its keratin from premium quality pure New Zealand wool, using a unique patented process. For the first time, this makes it possible for the body to digest natural keratin in safe and bioavailable form. A breakthrough solution, Cynatine® HNS Keratin is clinically proven to reduce hair loss by 30 percent over 90 days, increase hair strength by 12 percent over 90 days, and improve the shine and brightness of hair.
ResVitále is committed to providing premium supplements to consumers through certified organic sourcing, innovative research, and unrivaled dedication to quality. Harvesting from biodynamic vineyards in southern France, ResVitále boosts the bioavailability of Resveratrol through a patent-pending ‘Vine-to-Capsule’ extraction process, producing nutritional supplements unsurpassed in purity, potency and freshness. ResVitále is sold exclusively at GNC's fine retail locations both in the United States and through international markets.
To learn more about ResVitále’s elite line of products, visit http://www.resvitale.com or call (877) 787 5454.