Roche Lycopene has been Self-Affirmed GRAS, Creating Profitable Opportunities for Food and Beverage Developers

(June 16, 2002) – Roche Vitamins Inc., the worldwide leader in nutritional ingredients for healthful foods and beverages, is eager to assist customers in developing applications fortified with carotenoids that can bring important benefits to health-minded consumers. Among the carotenoids that can be very beneficial is lycopene. Roche lycopene has been self-affirmed GRAS (Generally Recognized As Safe) through independent evaluation by a panel. Now this vital nutrient can be formulated into specified foods and beverages.

Lycopene is a potent antioxidant found in tomatoes and a variety of red fruits and vegetables. Antioxidants help protect the body from the harmful effects of free radicals. Numerous scientific studies have associated lycopene intake with a reduced risk of certain cancers. Furthermore, several reports have associated lycopene with promoting a healthy prostate, as well as with healthy lung, cardiovascular and stomach functions. The suggested daily intake of lycopene is approximately 6.5 mg based on intake levels associated with the highest protection from prostate cancer found in the Health Professionals Follow-up Study. Yet, recent analysis of the USDA’s Continuing Survey of Food Intakes of Individuals (CSFII) showed that a quarter of the North American population is consuming less than .5 mg of lycopene and as many as half the population may have low lycopene intakes of under 3.6 mg per day, which has created a dietary gap for lycopene.

Roche has found through customized market research that vast numbers of consumers are not only highly concerned about prostate health, cardiovascular wellness and other health issues, but also recognize the essential role that carotenoids such as lycopene can play in a well balanced diet. By incorporating Roche Lycopene into their products, food and beverage manufacturers can add value and consumer appeal to nutrition labels, thereby increasing opportunities to build profits in many product categories.

Roche Lycopene is available in both water-dispersible and oil-soluble forms and is well suited for a diverse array of products, including: nutritional bars; fruit drinks; juices; soft drinks; milk drinks; meal replacement drinks; salad dressings; yogurts; puddings; custards; gelatins; soups; and several other possibilities. Roche Lycopene is stable, easy to process, and it will not affect the taste profile of food and beverage applications. Roche experts will work closely with customers, providing hands-on technical assistance in developing product formulations containing lycopene.

Roche Lycopene will be featured at the IFT Annual Meeting & IFT Food Expo®, to be held in Anaheim, California during June 2002. Show attendees are urged to visit the Roche IFT exhibit to learn more about Roche Lycopene, its GRAS self -affirmation, and the profitable opportunities that exist for lycopene-fortified foods and beverages. For further information, please contact Roche Vitamins Inc. at 45 Waterview Boulevard, Parsippany, New Jersey, 07054-1298. Phone: 1-800-526-0189, ext 8185. Fax: 973-257-8685.
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