(June 16, 2002) – Roche Vitamins Inc., the worldwide leader in nutritional ingredients for healthful foods and beverages, has combined the resources of three global pacesetters to bring a total product development and marketing solution to manufacturers of fortified applications.
As part of its “One Solution” approach, Roche has formed a strategic alliance with two other industry leaders in their respective fields, including: Givaudan, one of the world’s foremost suppliers of innovative beverage flavors; and Tetra Pak, a world leader in the development and production of beverage packaging systems.
Roche, Givaudan, and Tetra Pak bring together vast and vital resources for developers of fortified beverages. Specifically, by working with these three companies, beverage developers can have all the resources they need to meet the expanding demands of the health-minded consumer marketplace...all from one source. From the exploration and creation of formulation concepts and applications containing high performance Roche ingredients, to the flavoring of those applications, to the packaging that makes fortified products stand out on supermarket shelves, Roche and its partners are now providing the complete spectrum of expertise required to help make fortified products successful.
It’s all part of Roche’s commitment to “being ahead” of its customers’ needs - providing fortified food and beverage application manufacturers with a comprehensive range of smart solutions designed to anticipate the demands of the continually changing consumer marketplace, and also provide the comprehensive support and assistance needed to introduce new products into the pipeline, promote them and profit from them.
Roche offers an entire line of high performance fortification ingredients which can be formulated into a broad array of applications including everything from frozen prepared meals to salad dressings, sauces to soups, breads to cereals, juices to flavored waters, and many other formulations – bringing added value to applications and increasing consumer appeal.
For further information about Roche’s health-enhancing line of food and beverage fortification ingredients and the company’s “One Solution” approach that gives manufacturers the resources they need to increase sales and profits, please contact Roche Vitamins Inc. at 45 Waterview Boulevard, Parsippany, New Jersey, 07054-1298. Phone: 1-800-526-0189, ext. 8185. Fax: 973-257-8685.
E-mail: [email protected]. Website: www.nutraaccess.com