Rousselot to highlight collagen ingredient at Vitafoods

Rousselot to highlight collagen ingredient at Vitafoods

At the Vitafoods 2011, Rousselot will be showing, its Peptan collagen peptides aimed at the health (bones and joints), nutrition and beauty markets and Rousselot has been short-listed in the Best Marketing Campaign category of the NBT Awards 2011.

At the Vitafoods 2011, Rousselot will be showing, (on stand 849) its Peptan™ collagen peptides aimed at the health (bones and joints), nutrition and beauty markets. The Vitafoods 2011 event is promising to be particularly good for Rousselot. New research work on Peptan™ and skin beauty will be previewed at the fair. Moreover, Rousselot has been short-listed in the Best Marketing Campaign category of the NBT Awards 2011.

Peptan™ benefits for bone and joint health

The positive effects of collagen peptides on bone and joint health will once again be highlighted on the Rousselot stand. This year, Rousselot will be presenting innovative gum products for children, containing Peptan™ collagen peptides and calcium. The Kids Milk Yummies™ will promote strong bones; they will also be found in the Vitafoods New Products Zone where the industry’s latest innovations are highlighted.

New ex vivo studies (1) have confirmed the skin health benefits of Peptan™

These scientific research works providing new information on Peptan™ mechanism of action will be previewed on the Rousselot stand. They show that Peptan™ Beauty is undoubtedly an incontrovertible ingredient for the nutricosmetic companies that seek to develop attractive solutions with proven results.

« Peptan™ Sparkling Beauty shots » will be offered to visitors to the Rousselot stand and presented in the Vitafoods New Products Zone. This delicious and refreshing sparkling beverage helps to maintain a healthy skin.

Rousselot, finalist in the «Most effective Marketing Campaign» category of the 2011 Nutraceutical Business & Technology (NBT) Awards

The relevance of Rousselot’s marketing and information campaign for its Peptan™ Beauty range has been acknowledged by the industry’s professionals: Rousselot has been shortlisted in the «Most Effective Marketing Campaign category» of the Nutraceutical Business & Technology (NBT) Awards 2011. This category specifically concentrates on aspects concerning market penetration, enhanced reputation and good communication practices.

The winner will be announced on Wednesday 11th May during the Vitafoods event.

(1) Evaluation of the restructuring activity of Peptan™ on living human skin explants - BIO-EC laboratory—March 31, 2011

About Rousselot®: Part of VION N.V. (N.L.), Rousselot® is the leading manufacturer of gelatine and hydrolyzed collagen to the food, pharmaceutical and technical industries. With a staff of 2,400 people, the company benefits from a global sales and production network of 12 plants and 10 sales offices located in Europe, North America, South America and Asia.

VION N.V.: VION N.V. is an internationally operating food group that produces highquality foods and ingredients for humans and animals. The company consists of two internationally operating divisions: VION Ingredients, and VION Food. VION has an annual turnover of more than € 9 billion and provides employment for 27,000 people worldwide. The VION head office is in Son, the Netherlands.

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