Tropical Traders Specialty Foods, LLC, the company behind the Royal Hawaiian Honey brand, is a 2011 recipient of a CoolCalifornia Small Business Award, administered by the California Air Resources Board. The program recognizes small California businesses (under 100 employees) that have demonstrated exceptional leadership and taken action to reduce their energy bills and greenhouse gas emissions and made notable, voluntary achievements towards reducing their climate impact.
In 2007, in partnership with Carbonfund.org, Tropical Traders performed a product life-cycle CO2 analysis on its Royal Hawaiian Honey line to determine its carbon footprint. This calculates how much energy is consumed in the production, shipping and distribution of all of the components that go into each container of Royal Hawaiian Honey; including glass jars and plastic tubs, the production and printing of its label, the amount of energy used in bottling the honey, and shipping from the Big Island to markets on the U.S. mainland. Once this figure was determined, the energy used is offset by investing in renewable energy sources such as wind and solar. Carbonfund.org describes carbon offsets thus:
Carbon offsetting is the act of reducing an equal amount of carbon somewhere else to counterbalance the carbon emissions from your energy-using activities (called your “carbon footprint").
By taking responsibility for its carbon footprint and neutralizing its emissions, the Royal Hawaiian Honey label is working within its industry to make a difference.
About Royal Hawaiian Honeys
The Royal Hawaiian Honey brand is comprised of three single-origin varietals all harvested on the Big Island of Hawaii: Organic Christmas Berry Honey, Organic Lehua Honey and Macadamia Nut Blossom Honey. The honeys are available is 12oz. glass jars and 44oz. PP containers. Royal Hawaiian Honeys are:
· 100% raw
· Certified organic (two SKUs)
· Certified Carbonfree™
· From a family-owned and operated apiary, 100% Hawaii-made
· Single-origin varietals- honeys are from particular blooms and distinctive in color, flavor and aroma.
About Tropical Traders Specialty Foods, LLC
Tropical Traders Specialty Foods, LLC is a second-generation, family-owned business. In 2005, they launched the Royal Hawaiian Honey brand, produced by beekeeper Michael Krones. His daughter, Rebeca Krones, and her husband, Luis Zevallos, distribute and market the honeys out of Captain Cook, HI and Oakland, California. The honeys are available nation-wide at www.shop.royalhawaiianhoney.com.